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Fülöp Zsolt

Microsoft - Marketing Information System (MIS)

Company

MIS

How Microsoft gathers information :

2018 Tuesday November 27

Microsoft

- Microsoft (MS) is an American multinational technology company

- Satya Nadella (CEO) and John W. Thompson (chairman)

- The headquarter is in Redmond, Washington.

- It develops, manufactures, and sells computer software, consumer electronics, personal computers, and related services.

Informations about Microsoft

- Microsoft was founded by childhood friends Bill Gates and Paul Allen on April 4, 1975

- Aug. 24, 1995, Microsoft launches Windows 95

History

- 2001, Microsoft launches Windows XP and Xbox

- June 3, 2009, Microsoft launches Bing decision engine

- Bill Gates is an American business magnate, investor, and principal founder of Microsoft Corporation, born in October 28, 1955

Bill Gates

- On August 6, 2018, Gates had a net worth of $95.4 billion, making him the second-richest person in the world.

- He donated large amounts of money to various charitable organizations and scientific research programs through the Bill & Melinda Gates Foundation

- More than 100 million people use Office 365 commercial.

- More than 27 million consumers use Office 365 Home & Personal across devices.

- More than 53 million members are active on Xbox Live.

- More than 500 million LinkedIn members use the LinkedIn network.

- Windows 10 is active on more than 500 million devices around the world.

Data

How Microsoft changed the world

Over the 40-years Microsoft performed a lot of great feats, some that have managed to stand the test of time. It changed the way we use computers using Windows OS or Office software.

The company today in our society

Microsoft changed the way we use computers

Computers decades ago were too complicated for the everyday man, but Microsoft went ahead and changed the game by making computers, personal.

Computers

Microsoft invented the Smart TV :

-When the company launched Media Center, it was way ahead of its time, which is one of the reasons why it failed to take off.

Inventions

Microsoft invented the smartphone and tablet:

- Microsoft was the first company to highlight the smartphone and tablet. It did so with Windows CE, Pocket PC, and Windows Mobile.

Main competitors

Google

- The first thing is the Search engine and Google is winning.

- Bing currently is as good as Google and getting more and more known.

Apple

- Microsoft and Apple are competing on everywhere a tech firm can compete.

- On the hardware and software, Apple still is seen a better, but Microsoft isn’t seen anymore under Apple on that side..

-On brand Apple wins massively.

Competition

Marketing Information System (MIS)

WHO

WHAT

HOW

A structure consisting of people, equipment,

and procedures to :

- gather

- sort

- analyze

- evaluate, and

- distribute

needed, timely and accurate information to

business / organisational / marketing decision makers.

What is it

1.

Develops needed information from internal

and external sources

2.

Distributes the marketing information and

supports managers to use it for decision

making

3.

Helps users analyse information for

marketing, business, or organizational

decisions

Objectives of MIS

The MIS balances needs against feasibility:

- not all information can be obtained

- obtaining, sorting, analyzing, evaluating and distributing

information is expensive

Assessing information needs

Sources of information

Sources of information

1. Internal data

Sources :

‒- customer databases (habits and behaviour of

customers etc.)

‒- financial records (received orders, invoices etc.)

- operations reports (sales, inventory, circulation of commodities etc.)

Advantages :

‒ - quick and easy access to information

Disadvantages :

‒ - incomplete or inappropriate information

Internal data

2. Marketing intelligence

Marketing intelligence

Collection and evaluation of publicly available

information about competitors and trends in the

marketing environment

Sources (informal)

‒ - media coverage

‒ - personal discussion with customers, suppliers etc.

‒ - conferences, events, exhibitions

Intelligence activity has significantly grown

Planned and initiated activity (formal)

‒ - assigning external experts to monitor market changes

‒ - competitive intelligence

STEEP analyses

Forecasting demand

‒ - industry trends

‒ - market potential

3. Marketing research

Marketing research

Market research focusing on

‒ - awareness

‒ - customer needs and demands

‒ - consumer satisfaction

‒ - media surveys

Marketing research focusing on

- market behaviour potential

‒ - measuring marketing activity

Data

Gathering data and then manipulate it into proper information is essential to be competitive in the market.

At Microsoft Corporation data/information is used in various aspects such as data regarding employees, vendors, and business organizations.

Data

Diagnostics & Feedbacks

- At Microsoft, they use Windows diagnostic data and feedback to inform their decisions and focus their efforts in providing the most usefull, most valuable platform for business and the people who count on Windows to enable them to be as productive as possible.

Diagnostics & Feedbacks

Marketing research

- They need information about their target market to help them create a successful marketing mix. One way of gaining that information is by carrying out market research. Market research is a cost-effective way of finding out what people believe, think, want, need or do.

- Microsoft should focus research and design effort onto products, which have a chance of success in the market place.

Research

Surveys

Microsoft also uses surveys on its customers to gather more intel on their thoughts, demands, needs.

Surveys

Advantages and disadvantages of MIS

advantages :

disadvantages :

advantages and disadvantages

- organized data collection

- broad perspective

- avoidance of Crisis

- analysis

- storage of important data

-Maintenance, complexity and setting up a MIS are one of the major hindrances to Marketing information systems.

-Furthermore, wrong information being fed in MIS can be a problem.

Thank you for your attention !

End

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