ETHNOCENTRISM IN PSYCHOLOGY
G01
NUR AINA AFRINA BINTI ASIF (61897)
NICKFAH SAIMON (61753)
LIM AI JING (56429)
PUI WEI ZHE (62362)
MAZZ ADRIZ FADZILLAH BIN MAZELAN (63327)
INTRO
Ethnocentrism- the differential evaluation of differences between groups
INTRO
Strong tendencies to use own groups standard to see other's
Place own groups at the top of hierarchy and others are lowers
4 LEVELS ETHNOCENTRISM AFFECT CROSS CULTURAL PSYCHOLOGY
1. Interpretation of behavior
2. Culture specific meaning
3. Formulation of theories
4. Choice of research topic
REDUCE ETHNOCENTRISM
1st: Recognition
2nd: Extend your knowledge inclusion of other culture
BUT!!
The > the cultural differences, the > the negative evaluations
1st Step: Explicit recognition
2nd Step: Carry out studies 4 times
CARRY OUT 4 STUDIES
Study 1: Researcher A study Culture A
Study 2: Researcher A study Culture B
Study 3: Researcher B study Culture B
Study 4: Researcher B study Culture A
CARRY OUT 4 STUDIES
Possibility 1: Sharp disagreement between 2 comparisons
Possibility 2: Common findings
CONCLUSION
- The principles of behavior which have universal validity can be formulated.
- The search for non-Western known as indigenous psychologies are still few in number.
- The extent of scientific colonialism in psychology is great but difficult to evaluate.
CONCLUSION