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ETHNOCENTRISM IN PSYCHOLOGY

G01

NUR AINA AFRINA BINTI ASIF (61897)

NICKFAH SAIMON (61753)

LIM AI JING (56429)

PUI WEI ZHE (62362)

MAZZ ADRIZ FADZILLAH BIN MAZELAN (63327)

INTRO

Ethnocentrism- the differential evaluation of differences between groups

INTRO

Strong tendencies to use own groups standard to see other's

Place own groups at the top of hierarchy and others are lowers

4 LEVELS ETHNOCENTRISM AFFECT CROSS CULTURAL PSYCHOLOGY

1. Interpretation of behavior

2. Culture specific meaning

3. Formulation of theories

4. Choice of research topic

REDUCE ETHNOCENTRISM

1st: Recognition

2nd: Extend your knowledge inclusion of other culture

BUT!!

The > the cultural differences, the > the negative evaluations

1st Step: Explicit recognition

2nd Step: Carry out studies 4 times

CARRY OUT 4 STUDIES

Study 1: Researcher A study Culture A

Study 2: Researcher A study Culture B

Study 3: Researcher B study Culture B

Study 4: Researcher B study Culture A

CARRY OUT 4 STUDIES

Possibility 1: Sharp disagreement between 2 comparisons

Possibility 2: Common findings

CONCLUSION

- The principles of behavior which have universal validity can be formulated.

- The search for non-Western known as indigenous psychologies are still few in number.

- The extent of scientific colonialism in psychology is great but difficult to evaluate.

CONCLUSION

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