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BlueTape - 1/21/20
1
Targeted Online Advertising
What is Targeted Online Advertising?
Advertising campaigns that selectively choose users of connected devices to target based on specified criteria such as location, user browsing history, website visit history, etc.
Introduction
Display Ads
What does an online ad look like?
These ads will appear on targeted devices across all platforms. They are served in on popular websites, apps, and anywhere you're connected to the internet!
The Perfect Mix
Combination with OOH
The combination of always on, tangible billboards and targeted online campaigns gives advertisers valuable and widespread exposure into their intended marketplace.
Nielsen Confirms
American adults spend, on average, nearly 6 hours a day driving or online.
Billboards drive people to the web better than any traditional medium - and for less!
Source: Nielsen / Dept. of Transportation
"Purchase intent reached 80% for those encountering an ad on many different media types, including digital and traditional."
By the numbers
Source: Forbes / Bain & Co.
Source: https://bit.ly/2uhZ5A3
With Renfroe, you can target them during both!
"I've heard of them before!"
Frequency
"I think people really trust this place!"
All this leads to...
These two mediums usher in the power of frequency.
By saturating your target audience with billboards and online ads, you will get potential customers to say things like...
"They're everywhere! They must be doing well!"
Our Solutions
Tactic 4
Site Retargeting
Tactic 1
Geo-fencing
Tactic 3
Contextual Targeting
Keyword Retargeting
Online Solutions
Reporting
Conversion Tracking
Geo-fencing
We can target:
Zip Codes
Zip Codes +4
A set radius
Neighborhoods
Streets
Your Competition
Specific Events
Individual Houses
ANYWHERE
Target them in real-time as they are within the geo-fence!
Build incredibly precise, hyper-local boundaries around locations where potential customers are frequently visiting.
Geo-fencing Ideas for BlueTape
- Draw geo-fences around real estate offices in your area!
- These offices are prime areas for you with both agents and potential home buyers and sellers filling them each day
- We will serve ads to people while they are on their devices at work!
- You can amplify your impact on these offices by sending a rep by the office after a few weeks of ads being served to that office!
- We can also build a group of devices that have been seen at a certain real estate offices within the past 1, 3, or 6 months (or a custom time frame)!
- This allows you to target devices that are not currently at the office, but have been there recently (must meet minimums).
Curated Audiences
Renfroe is able to tap into curated audience segments by some of the world's largest data companies. These segments are built by tracking millions of user actions and dividing them into valuable groups to target within your market!
Tactic 2
Curated Audience Targeting
Here are some curated audiences we recommend for you!
- Home Purchase Intenders - Highly Likely
- In-Market for a New Home
- Likely To Move
- Home Mover - Planning to Move
- Home Shopper
- First-Time Home Purchaser
- Heavy Visitor of Realtor.com/Trulia/Zillow
- In-Market for Moving Services
- In-Market for a Mortgage
Keyword and Contextual
Focused on previous search terms
Keyword Retargeting
Using a custom list of keywords, we can target users as they are actively searching for your services!
We can also serve ads alongside relevant content as a potential customer is reading related articles!
Focused on website-level content
Contextual Targeting
Target based on content users are consuming!
Site Retargeting
92%
of first-time visitors to a website will not make a purchase.
Customers are
70% more likely to convert on your website when retargeted.
Serving ads to customers that have previously visited your site.
https://bit.ly/2NtbEkH
https://bit.ly/2vPaqZB
Customer visits other sites and is served your ad
Customer visits your site
Customer returns to your site
Conversion Tracking
Track
Target
Serve Ads
Monitor your campaign by tracking desired actions on your website! On top of the full suite of data insights, we can also track who received your ad and actually performed the action we wanted them to take!
So, how much does all of this cost?
Summary
Rates
Online Display Advertising
Typical Campaign Cost:
$10 per 1,000 ads served
Prices vary based on three main factors:
1) Volume of Impressions Served
2) Size and Competition of Market
3) Tactics Utilized
All campaigns include detailed, monthly reporting of key campaign metrics and constant back-end optimizations and enhancements from our dedicated online team!
Based on 2 tactics used and at least 150,000 impressions
per month