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Introduction
- The moral Breakdown (Zigon 2009)
- Everyday moral comfort (Van Roekel 2018)
- Ordinary ethics (Lambek 2015; Das 2009)
The Moral Breakdown
- Heidegger
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- Ethical dilemma
- Being good vs. being happy
"The need to consciously consider or reason about what one must do only arises in moments that shake one out of the everydayness of being moral" (Zigon 2009: 133)
Moral Breakdown
After the breakdown
- Ongoing ethical performance
- Moral Comfort (Van Roekel 2018)
- Moral balancing (Johnston et al 2011)
- Ethical consumption (Starr 2009)
- Ordinary ethics (Lambek 2015; Das 2009)
= To "be at home in a familiar world, a daily existence that is always in some way familiar"
"People purchasing and using products and resources according not only to the personal pleasures and values they provide but also to ideas of what is right and good, versus wrong and bad, in a moral sense" (Starr 2009: 916)
"The moral is a dimension of everyday life" (Das 2009)
"Our life is intrinsically ethical because we are always subject to criteria, to judgment and evaluation (...) and subject to our own self-evaluative, self-interpresting processes." (Lambek 2015)
Conclusion
Our lives are intrinsically ethical ... (Lambek 2015)
‘For our understanding of human social and cultural life, striving matters’ (Rogers 2009: 32)