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Consumer Culture
4
Consumer Culture
By Morgan, Bina, and Lia
New Items
New items
-stock markets
During 1920's, a sustained bull market drove stock prices to greater heights. Stocks more than quadrupled in value from 1920 and 1929.
-automobiles
Many of the vehicle innovations we taken for granted today were first introduced in the 1920's. Front-wheel drive, for example, and four-wheel drive.
new items
New Items
- vacuums
- cars
- radios
- prepackaged food
- beauty products
- clothing
- kitchen appliances
- washing machines
- electric razor
-garbage disposal
- electrical appliances
- stock markets
- automobiles
Advertising
First Macy's Thanksgiving Day parade
Advertising
Besides essential needs like electric-powered clothes washer, most consumer goods were items people didn't know they needed. Advertising told everyone what they needed.Retailers like Sears, Macy's, J. C. Penney's, and Walgreen Drug spent a lot of money on print advertisements. In 1929, the amount of money companies used on magazine/newspaper ads were almost 1 billion dollars!!! Macy's even invented a parade. They even used radios to sponsor their goods. Although this all sounds good, people soon found that advertising was not journalism. Most of the products didn't live up to the ads causing people not to trust them as much. To stop the government from shutting ads down, companies formed the Better Business Bureaus. They teamed up to take down false advertising.
More
Big ads
This Coke advertisement made them what they are today. It changed them from a product that cures headaches to a product for refreshment.
This ad is a great example on how they advertised. It has a slogan like "Makes kids Husky" to draw people into their product.
Red Rock Cola was a famous Cola brand in the 20s. When Babe Ruth advertises them, it draws baseball fans into their product and they make big money. This ad is even in some peoples houses today!
Credits
- determines whether someone is reliable or not
- increases when you pay taxes, etc. on time
- higher credit
score allows the
person to borrow
more money
Credit
.
Credit
- allowed average Americans to afford expensive goods that were out of reach before
ex: if someone wanted to buy an automobile, they don't have to pay for it all at once and can pay for it overtime
Economics
Economics
- related to money
- consumers needed money in order to buy the products they needed
- stock markets used to gain money
.
Stock Markets
- many consumers were unable to afford expensive goods
- wanted to buy shares of stocks to earn a profit
- brokers provided borrowed money for others- as long as they give the broker interest
- led to economic depression
THE END
Hope you enjoyed :)