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GSS

Group Support Systems

Why Corteva Needs A GSS

Business

Issues

  • They hold countless face-to-face meetings and video conferences every day, ranging from two to hundreds of participants

  • Most collaborative discussions are led and dominated by select speakers, senior employees, and/or designated project leaders (limiting the number of opinions/ideas being considered)

  • Many projects are highly technical and complicated in nature, making a diversity of viewpoints or 'schools of thought' incredibly valuable, but often underutilized

Minimum GSS Features (1)

Features (I)

  • Has an easy-to-use system interface, making it accessible to everyone

  • Allows for a candid and anonymous exchange of ideas

  • Facilitates and improves interpersonal/intergroup communications (giving an equal platform for everyone to provide input)

  • Increases group cohesiveness, productivity and effectiveness

Minimum GSS Features (2)

Features (II)

  • Causes fewer distractions, lowers costs, saves time, and decreases the frequency of in-person meetings

  • Automatically stores action plans, transcripts, and records of past meetings/brainstorming sessions

  • Can provide some much needed structure and focus to otherwise chaotic/aimless/unproductive group discussions

GSS vs. DSS: Differences

GSS v. DSS

  • GSS focuses on the collaborative group dynamic (providing digital communication functionalities and a cooperative environment), while DSS focuses on the executive/individual decision-maker.

  • DSS performs data-driven/statistical/cost-benefit analyses in order to simplify company decision-making, while GSS is more akin to a corporate discussion board or collaborative mind-mapping solution

  • GSS tends to rely on network connectivity and remote accessibility, in order to serve its purpose, while DSS is typically accessed locally, via a secure company intranet/individual workstations
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