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OYO Rooms

Presented by: Group 2

Introduction

Introduction

  • Ritesh Agarwal, the founder
  • Aggregator of Budget Hotels
  • International presence

Vision

Goal is to change the way people stay away from home

Vision

Mission

  • Standardization
  • Affordable
  • Technology Driven

Business Model

Business Model

  • Simple Business Model
  • Focus on co-branding
  • Asset Light Business Model

Funding

  • Peter Thiel, co-founder of PayPal
  • Lightspeed Venture Partners, Sequoia Capital
  • Softbank Group
  • China Lodging

Milestones

Milestones

  • Largest Hotel Network in India
  • Trip Advisor Rating of 4.3
  • Awards and Accolades

Commerical

Commerical

SWOT Analysis

SWOT Analysis

Strenghts

Strenghts

  • Standardisation
  • Growing Network
  • Spirit of Innovation
  • Subsidising Hotel Stays
  • Young and Highly Spirited Leader
  • High brand recall owing to advertisements

Weaknesses

Weaknesses

  • Strategy of co-branding
  • Service Quality
  • Tight Margins

Opportunities

Opportunities

Threats

Threats

  • Competition
  • Concern about safety
  • The idea of backpacking
  • Level of standardisation
  • Loyalty

Snapshot 1

Snapshot 1

Snapshot 2

Michael Porter's Five Forces Analysis

Michael Porter's Five Forces Analysis

Firm Rivalry

Firm Rivalry

  • Exit Barriers
  • Industry Concentration
  • Switching Cost
  • Brand Identity
  • Diversity of Rivals
  • Corporate Stakes
  • Fixed costs/ value added

Buyer's Power

Buyer's Power

  • Bargaining Leverage
  • Buyer’s volume
  • Brand Identity
  • Price Sensitivity
  • Substitute Available
  • Buyer’s Incentives

Supplier's Power

Supplier's Power

  • Disassociation of hotels
  • Supplier’s concentration: Low
  • Impact of inputs on differentiation: Low
  • Ease of forward integration: High

Threat of New Entrants

Threat of New Entrants

  • Strong distribution network required
  • Advanced technology and funds are required
  • Strong brand names are important
  • Moderate Barriers to entry

Threat of Substitutes

Threat of Substitutes

  • Switching costs- None
  • Product Price- At par
  • Availability of substitutes- High
  • Product quality and performance

Failed Corporate Level Strategies

Failed Corporate Level Strategies

Strategy 1

Backfiring due to rapid growth

Strategy 2

Minimum Guarantee Model

Numerical Proof

Strategy 3

Franchise Business Model

Strategy 4

Strategy 4

Analysis and Recommendation

Analysis and Recommendation

  • Target Market
  • Additional services
  • Business Model
  • Affordability vs. Perception
  • Student Housing
  • Social Media
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