Netflix Timeline

Founded in

1997 in Scotts Valley by Marc Randolph and Reed Hastings

Foundation

1997

Netflix launches its services with 925 works available for rent through a traditional pay-per-rental model

Available only in Post mail

and USA

During this year launches its monthly subscription concept

Beginning

1998

Netflix raises up $30 million in private equity

Founding

1999

Netflix offers itself for acquisition to Blockbuster for $50 million; however, Blockbuster declines the offer

The mistake

2000

Netflix announces that because of its scalable model

it will lay off one-third of its employees.

Innovation 1

2001

Netflix initiates initial public offering , selling 5.5 million shares of common stock at the price of US$15.00 per share. It brings in $82.5 million

Netflix announces that it reaches 1 million subscribers

Growth

2002-2003

Blockbuster launches Blockbuster online to compete with Netflix, offering unlimited DVD rentals at the flat fee of $19.99/month

Amazon introduces video on demand service Amazon Video.

Competition

2004-2006

Netflix offers a $1,000,000 prize to the first developer of a video-recommendation algorithm that could beat its existing algorithm, Cinematch, at predicting customer ratings by more than 10%

Netflix announces that it will launch streaming video!!!!!

Innovation 2

2004-2006

Netflix delivers its billionth DVD and begins to move away from its original core business model of mailing DVDs by introducing video on demand via the Internet.

Focus

2007

Netflix experiences a giant database corruption. This drives it to shift moving all its data to the Amazon Web Services cloud. It finally shifts all its data to the cloud by January 2016

Problem

2008

Netflix starts expanding its streaming service to the international market, starting with Canada!!!

International Growth

2010

Netflix launches streaming service in Brazil, Argentina, Uruguay, Paraguay, México, Chile and Caribbean area

Netflix stock plunges from 42.16/share in July to 9.12/share in November, as 800,000 subscribers quit

International Growth LATAM

2011

Netflix starts its expansion in Europe, launching in the United Kingdom and Ireland. By September 18 it has expanded to Denmark, Finland, Norway and Sweden

International Growth EU

2012

Netflix announces that its stock has surged to an all-time high (to almost $100/share), a growth of 574% over the past five years!!!!!!

Imponent

2015

Netflix announces that Netflix Open Connect now delivers 100% of its video traffic, currently over 125 million hours of video per day, and 90% of traffic is served through direct connections between Internet Service

Imponent 2

2016

Netflix adds features such as movie downloads and family plans. This makes a much larger market penetration gap against its competitors!!!!

Product Improvement

2016-2017

The Hit

2016-2017

Today, as long time ago, NETFLIX continues being the best streamming platform all over the world!!!!