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Design of Surfing board Fin

Part B

User Research

User Research

Extreme user

Who all are users ?

Rejectors

Rejectors

1.Older people

2.People with disabilities

3.Those with fear of water

4.People who live far from the coast

Majority Users

Majority Users

1.Surfing instructors and coaches

2. Recreational Surfers

3. Surfing Enthusiasts

4.Tourists who try surfing during vaction

5. Local residents in surfing areas

Power Users

1.Professional Surfers

2. Surfing coaches

3. Surfing coaches

4. Olympic winners

5. Surfing Manufacturers

Power Users

Personal

Profile

User Journey

Map

User needs list

User needs List

Physical Requirements

Reliability

Safety

Surfing Life Style

Observation

Empathy

Exercise using beginner surfing board

User needs and

Interpretation

Interview

Demographics

Technical Research

Emerging Trends

Emerging Trend

Demerits

Merits

Recycled Plastics Fins

Not biodegradable

Comparatively lower performance

Recycled material

Good performance and durability.

Good performance

Durable

Comparable cost effective

Demerits

Merits

Biodegradable Cork Fin

Renewable

Biodegradable

Flexible

Lightweight

Buoyant

Durable

Higher cost

Limited availability

Merits

Demerits

Sustainable Bamboo Fin

Comparatively lower performance

Heavier

Renewable

Durable

Flexible

Strong

Asthetic

3D-printed

Fins

Patent Search

Market Research

Market

Analysis

(Market-Technavio, 2022)

(Market-Technavio, 2022)

https://www.technavio.com/report/surfboard-market-industry-analysis

Key Elements Desired level of stability

 Control

 Maneuverability

 Price & Quality

 Style and preferences

 Color and shape

Customer Needs

Market

Report

Market Segmentation

Image

Market Size

(Market-Technavio, 2022)

https://www.technavio.com/report/surfboard-market-industry-analysis

Surfing Fin

Size

Material

Flexibility

Fin Setup

Product insight

Surfing Boards:

Length

Width

Thickness

Rocker

Fin Setup

Surfing Fins:

key companies

key companies

1.Agit Global Inc.

2.Beachbeat Surfboards

3.Catch Surfboard Co LLC

4.Channel Island Surfboards

5.Classic Malibu Pty Ltd.

6.Derek Girven Surfboards

7.Firewire Surfboards LLC

8.Graham Smith Surfboards

9.Haydenshapes Pty Ltd.

10.Hurricane Surf SARL

Competitor

benchmarking

Regulation and standards

(Global-infostore, 2019)

Concept Generation

Need Metrics Matrix

Mind Map

Mind Map

Hand Sketches

Fig : Bio-Degradable Plastic with resin

Mock Up

Fig: Mock up Models of FIN

Concept proposal

Hero presentation of proposal

Description

Concept selection Matrix

Target Specification Matrix

concept & problem statement

Description

(ARCADE, 2022)

ARCADE, W. 2022. Available: https://wavearcade.com/hydrodynamics-diy/shaping-diy/surfboards-hemp-cloth/ [Accessed].

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