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Re-Defining a B2B Virtual Experience
2
Re-Defining a B2B Virtual Experience
Zoom Gateway Drug
Start movement to NOT Press The Damn Button
New Respect For the Power of Video & the Complexity
Re-Invent not Re-purpose
Mindset
Leave OFFLINE Limitations OFFLINE
Where
Shifting Change
When
Who
How Long
Why
Shift
Perspective
4:40-pm
Beyond day & times
Change..
4:45 pm
Connect where & when the audience wants
New Limitations
4:50-pm
Choose your own content experience
New Possibilities
New Experiences
BrianFanzo.com
Creating Virtual Experiences
360°
360°
CAPTIVATE
Gone In 60 Seconds
Define the problem
Create shared empathy
Use data, story or bold opinion
CAPTIVATE
Set tone with passion & inflection
INITIATE
Shared Responsibility
Shift frame or focus every
6 to 8mins
Be strategically animated
Leverage visuals, tone, distance, nostalgia and emotion
INITIATE
Ask paired questions..
ACCELERATE
Limitless Creativity
Less > More &
None > One
Be methodical with colors, shapes, graphics and actions
ACCELERATE
ACTIVATE
Show & Tell
Demonstrate meaningful interactions & celebrate it
Persuade with optimism and positivity
ACTIVATE
Preview, Tease & Spark F.O.M.O.
Strategic
Adaptation
Change
What you know?
What you ask?
Emotion
Audience
Media
Type
Environment
Virtual
Stage
Content
Format
Execute
- Listen
- Talk With
- Feel
Video
3 Types of Video:
Live Video:
Participatory
Live
Pre-Recorded
Pre-Recorded Video:
Strategic Authenticity
Produced
Produced Video: Storytelling Journey
The Future...
360 Degree Access & Insights
Think Mobile: Real-Time + Right-Time + Go Time
22
The Future
Video
Mindset
Know What You Don't Know
Default to Transparency
Be Confidently Authentic
Roll with the Punches
Test + Tweak + Repeat
Now
What
Create Swim Lanes not Rules
Look for inspiration outside of your industry: documentaries, Netflix binge, TikTok Transitions
Document + Create + Iterate
SCREENSHOT Awesomeness!