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Supply Chain Management at Adidas

Eva Kováčová, Martina Sakáčová, 1312B

Adidas

Adidas company

  • largest sportswear manufacturer in Europe, and the second largest in the world, after Nike
  • company was started by Adolf "Adi" Dassler in his mother's house
  • he was joined by his elder brother Rudolf in 1924 under the name Dassler Brothers Shoe Factory

Background information

  • employees
  • production
  • revenues/sales

employees

employing almost 60,000 people in over 160 countries

production

produce more than 400 million footwear product units every year

sales

generate sales of 20 billions €

Stages of supply chain

  • raw materials
  • supplier
  • manufacturing
  • distribution
  • customer
  • consumer

Impact of supply chain

Raw materials

The different raw materials that are accumulated for Adidas products include recycled polyester, organic cotton, polylactic Acid, Tencel, and non-mulesed wool. Adidas is committed to eliminating PVC and volatile organic compounds within their products.

The path of raw materials

Suppliers

The main suppliers for Adidas are located in mostly Asian countries such as Thailand, Indonesia, China, and Taiwan.

Suppliers

The Americas (20%): United States, Brazil, Argentina, Canada, and Mexico

Asia (68%): China, Vietnam, Korea, Indonesia and India

EMEA (12%): Germany, Turkey, Italy, Spain and South Africa

Types of suppliers

Manufacturing

After suppliers receive these raw materials, they are sent to manufacturing facilities.

Manufacturing can be found in China, Canada, US, Japan and Finland.

Production

Distribution

The United States is home to the largest Adidas Distribution center in the world, located in Spartanburg South Carolina. Distribution centers hold products in warehouses that are then sent to local stories or sent to homes if purchased online.

Customer

Customers

Once the products leave distribution centers they are redistributed to retail stores such as Adidas stores themselves. The products usually comes in large totes shrink wrapped. Its up to employees at these stores to shelve these products for the consumers.

Consumer

Consumers

Consumers are the final steps in the supply chain. The consumers purchase these Adidas products from different retailers. If consumers do not purchase these products companies do not make money, making consumers the most important part of the supply chain.

Conclusion

Now you know how Adidas shoes are made! :)

Conclusion

Sources

http://www.fdlgroup.gr/adidas-and-amazon-re-write-the-rules-on-supply-chain-management/

https://www.statista.com/statistics/268427/number-of-employees-of-the-adidas-group-worldwide-since-2000/

https://www.cheshnotes.com/supply-chain-management-at-adidas/

https://www.adidas-group.com/en/sustainability/compliance/supply-chain-approach/

https://www.adidas-group.com/en/sustainability/products/materials/

:)

Thank you for attention!

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