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The EPQ project explores what branding is additionally aiming to analyse the importance of branding for a business.
In addition, the project focuses on the development of branding in football clubs with the objective to signify the successful approaches to branding.
What is my EPQ about?
Because of the reasons below...
APPLYING THEORY TO REAL WORLD
MY PASSION FOR BUSINESS
A
POTENTIAL CAREER PATH?
INTEREST FOR GRAPHIC DESIGN
Why study this sport?
MY INTEREST
AREA
INTRIGUING CONSUMER RELATION
LARGER COLLECTION OF DATA + INFORMATION
MAJOR SHIFT FOCUSING ON GLOBAL REACH
Started research process by entering queries related to branding in various search engines of academic rigour (JSTOR, ResearchGate, Google Scholar).
When researching branding it is easy to fall in the trap of deciphering the concept using reputable yet old theories without providing much modern parallels. I wanted to search for modern takes on branding which are applicable to contemporary case studies.
How did the process start?
Acknowledging how football is subject to rapid changes due to the fast-paced nature of the industry, I did strive to gain the most up-to-date statistics (from 2019-onwards). This presented itself with some challenges...
... explore the challenges!
RAVEN analysis
GANTT chart
of the EPQ
1.
2.
3. Appreciate instead of worrying
WHAT WERE THEY & HOW DID I OVERCOME THEM?
The list of challenges:
Key findings & takeaways
// Strengths & weaknesses
BRANDING
SUCCESSFUL BRANDS
Benefits coming from successful
FOOTBALL STILL HAS ROOM FOR DEVELOPMENT