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What is successful branding; and to what extent have top European football clubs successfully developed their brand?

The EPQ project explores what branding is additionally aiming to analyse the importance of branding for a business.

> INTRO

In addition, the project focuses on the development of branding in football clubs with the objective to signify the successful approaches to branding.

Aims + Objectives

What is my EPQ about?

WHY BRANDING?

Because of the reasons below...

> Why Branding?

APPLYING THEORY TO REAL WORLD

MY PASSION FOR BUSINESS

A

POTENTIAL CAREER PATH?

INTEREST FOR GRAPHIC DESIGN

WHY FOOTBALL?

Why study this sport?

> Why Football?

MY INTEREST

AREA

INTRIGUING CONSUMER RELATION

LARGER COLLECTION OF DATA + INFORMATION

MAJOR SHIFT FOCUSING ON GLOBAL REACH

Started research process by entering queries related to branding in various search engines of academic rigour (JSTOR, ResearchGate, Google Scholar).

When researching branding it is easy to fall in the trap of deciphering the concept using reputable yet old theories without providing much modern parallels. I wanted to search for modern takes on branding which are applicable to contemporary case studies.

RESEARCH + PLANNING

> RESEARCH

How did the process start?

Acknowledging how football is subject to rapid changes due to the fast-paced nature of the industry, I did strive to gain the most up-to-date statistics (from 2019-onwards). This presented itself with some challenges...

... explore the challenges!

RESEARCH

RAVEN analysis

> RESEARCH

PLANNING

GANTT chart

> PLANNING

SECTIONS

of the EPQ

CLUB BRANDING

SECTIONS

BRANDING IN FOOTBALL

SUCCESSFUL

BRANDING

DEFINE

BRANDING

1.

2.

3. Appreciate instead of worrying

CHALLENGES

WHAT WERE THEY & HOW DID I OVERCOME THEM?

> CHALLENGES

The list of challenges:

  • The adequate resources on the topic for EPQ
  • The limitations of the free-to-access resources
  • Fight with procrastination

FINAL ESSAY

> FINAL ESSAY

Key findings & takeaways

// Strengths & weaknesses

BRANDING

SUCCESSFUL BRANDS

Key findings & takeaways

Benefits coming from successful

FOOTBALL STILL HAS ROOM FOR DEVELOPMENT

Strengths & Weaknesses

SUCCESSES

Checklist 3

MANAGEMENT

OF PROJECT

> MANAGEMENT

FINAL

THOUGHTS

> FINAL THOUGHTS

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