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Creating an Inclusive Environment
10C
Our Story
The McKenzie River Trust
Mission: Protect, restore, and connect. Pushing to care for the lands and rivers most cherished in western Oregon.
Vision: Clean rivers, vibrant farms and forests are most important. Pushing to conserve lands with community efforts to sustain clean water, fish and wildlife, and diverse natural resource economies
MRT
Overview
- Disproportionally white/older
- Disconnected to the youth and ethnic backgrounds
Situation
Survey
Survey Results
Have you heard about the McKenzie River Trust?
How did you hear about the McKenzie River Trust?
- 41 UO students
- 8 out of 18-From class
- 5 out of 18-From social media
- 23 out of 41 said no
- 3 out of 18 From a friend
- 2 out of 18 From a internet
- 18 out of 41 said yes
Significance
-200K
- Operating at a loss
- Rising land stewardship costs
114K
- Untapped demographics
- Inclusion attracts new faces/possible donors
Significance
Past Efforts
- Seminars
- Harvard Business Review
"No effect in changing opinions of white employees"
- Time Magazine:"How Diversity Training Infuriates Men and Fails Women"
Previous Efforts
Recommendation Overview
#1-Ethnic Development Manager
#2- Partnering with Organizations in Inclusive Events
#3-Prioritizing Student Organization Volunteers
Recommendations
#1 Ethnic Development Manager
- Undergraduate part-time with a diverse ethnicity
- Creates a welcoming environment to potential members, donors, and volunteers
- Change hiring/application pools processes to appeal to younger and more diverse crowds
- Tabling/Representing MRT at various events to try to recruit different demographics
Recommendation #1
Evidence
Evidence
McKinsey & Co
- Diverse teams 33% more likely to experience above average profits
- When a company has a diverse board, this number rises to 43%
Goldman Sachs
- Announced that they would not bring a company public without at least one diverse board member
- Set proactive, measurable goals
#2 Partnering with Organizations
- Collaborate with diverse organizations
- Break down language barriers
- UO Translation Studies
Recommendation #2
Evidence
- Holt International
- Young Entrepreneurs Business Week
Evidence
#3 Prioritizing Student Organizations
- Connect with multi-ethnic clubs at UO
- Become philanthropy/community service partner
- Use club members as volunteers for events
- Build positive relationships
Recommendation #3
Evidence
Fidelity Charitable
- 87% correlation for charitable persons to donate to organizations that they have volunteered for
YWCA Berkeley/Oakland
- Main volunteer base is college students
Evidence
Costs
Costs
$12,500/yr
#1 Ethnic Development Manager
$2,000 per event
#2 Partnering with Diverse Organizations
$2,000 per event
#3 Prioritizing Student Organization Volunteer
Annual Budget
$16,500
Cost to Benefits
Additional Donations
$16,000
More Competitive in Grant Application Process
*Total annual costs for this recommendation #1 after startup amounted to about $12,500 annually (https://www.debt.org/students/internship/).
#1 Ethnic Development Manager
Timeline
May
2021
4.
2.
Engage in regular performance evaluations
Interview and hire an Ethinc Developer
Allow change in the organization to appeal diverse groups
Make a job posting with desired functions of the position
3.
1.
June
April
Implementation
#2 Working with Diverse Organizations
Timeline
May
2021
4.
2.
Track results
Allow members of both parties to set up event
Timeline
Invite language services for non-native speakers and host event
Reach out and plan an event with an organization of interest
3.
1.
April
June
Timeline #2
#3 Prioritize Student Organization Volunteers
Timeline
May
2021
4.
2.
Maintain relationships and track progress
Give priority sign-up for MRT events
Timeline
Run a volunteer based event
Contact UO dub of interest
3.
1.
April
June
Timeline #3
Recap
- Protect the cherished rivers and lands in Oregon
- Create an inclusive environment
- Expand donor and membership base
Recap
Q & A
Questions?
Call to Action