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Targeted Online Advertising Proposal
What is Targeted Online Advertising?
Advertising campaigns that selectively choose users of connected devices to target based on specified criteria such as location, search history, website history, etc.
Introduction
Banner Ads
The billboards of the internet!
What does an online ad look like?
These ads will appear on targeted devices across all platforms. They are served in on popular websites, apps, and anywhere you're connected to the internet!
The Perfect Mix
Combination with OOH
The combination of always on, tangible billboards and targeted online campaigns gives advertisers valuable and widespread exposure into their intended marketplace.
Neilsen Confims
OOH and Online Ads are the best bang for your buck
American adults spend, on average, nearly 6 hours a day driving or online.
Source: Nielsen / Dept. of Transportation
By the numbers
"Purchase intent reached 80% for those encountering an ad on many different media types, including digital and traditional."
Source: Forbes / Bain & Co.
"I've heard of this place before!"
Frequency
"I think people really like this place!"
All this leads to...
These two mediums help to usher in the power of frequency.
By saturating your target audience with billboards and online ads, you will get potential customers to say things like...
"They're everywhere! They must be doing well!"
Solutions
Solutions
Renfroe offers a wide range of highly technical solutions to fit your online advertising needs!
Site Retargeting
Site Retargeting
97%
of first-time visitors to a website will not take action.
70%
of customers who are retargeted are more likely to convert on your website
Serving ads to customers that have previously visited your site.
Customer visits other sites and is served your ad
Customer visits your site
Customer returns to your site
Keyword Retargeting
Keyword Retargeting
Using a manicured list of relevant keywords, we can serve ads to the people that are actively searching for your products.
Geo-fencing
Geo-fencing
We can target
Zip Codes
Zip Codes +4
A set radius
Neighborhoods
Streets
Your Competition
Specific Events
Individual Houses
ANYWHERE
Target them when they are in the location and up to
30 days after!
Building incredibly precise boundaries around locations where potential customers are frequently visiting.
Conversion Fencing
Conversion Zones
Target
Serve Ads
Track
By setting up a geo-fence around the location you want your customers to go, we can track who received your ad and actually went to the intended location!
Our Recommended Action Plan
Let's put this technology to use for your business!
Our Plan
Geo-fencing/Keyword Strategy
We will geo-fence the board location and target the devices that pass by with your online ads. We further qualify these devices by adding industry-specific keywords to find people that are interested in your products!
Geo-fencing with Keywords
Site Retargeting
Site Retargeting
Note: This is something we can add, but may use too many impressions at this point
Remember: People are 70% more likely to convert after being retargeted!
We can place an invisible retargeting pixel on your website to collect information on devices that visit your website. Using this data, we can retarget those devices with your ads for up to 30 days after visiting your site!
Q
A
&
What tactics will we utilize?
- Billboard Geo-fencing with Keywords
- Site Retartgeting (depending on traffic)
Summary
How can I track campaign?
We will create a personal, live dashboard of key analytic metrics so you can monitor your campaign insights.
How will I be supported during the campaign?
A dedicated Renfroe team will keep a close eye on your campaign and review data patterns daily to optimize impression effectiveness and strengthen your
campaign focus.
What will it cost:
13 periods (4 week periods)
$1,350 (or $2,400 for both!)
Campaign Length
Billboard Cost
(GIO 7 or GIO 16 per
4 week period)
Online Impressions (per 4 week period)
Online Campaign Cost (per 4 week period)
Initial Set-Up Cost
100,000 at $10 per 1,000
Pricing
$1,000
$250
$2,350
Campaign Cost Per Period
Totals based on a single billboard face
$30,800
Total Investment