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Do's and Don'ts of Social Media for Your Small Business
10
Do's and Don'ts of Social Media for Your Small Business
#GotbWysed
Wendy Ogryzek
Welcome
Let's Get Started
Thank you for joining us today!
- We are "bWyse Internet Marketing"
- Family-owned digital marketing firm
- In our 18th year of business
- We like to help small businesses grow their businesses!
The bWyse Team
June Bachman
- Support Staff
- Wendy's "brain"
- Diplomatic and nice.
Wendy Ogryzek
- Your Presenter
- Fun and Funny
- Gives it to you raw!
Wendy
June
April
Wendy and June are sisters ...
the occasional bickering is free!
April Bachman
- Chat support
- Will occasionally interrupt for questions
- Upbeat and energetic!
Welcome
Housekeeping
- After the webinar (tomorrow) you will receive an email:
- The webinar will be recorded and can be downloaded
- You will also be able to download Wendy's Notes
House
Keeping
PLEASE ... ask lots of questions during the presentation!
Agenda
Agenda
- Did You Know … ?
- Social Media Strategy Overview
- Blogging: What You Need to Know
- Why is Social Media Important?
- Social Media: What's Really Important?
- How It Works Together
- Questions & Answers
CHAT QUESTION!
What Social Media platforms are you currently using for your business?
Chat
Question
IN THE CHAT BOX - Enter your business name and,
A. Facebook Business Page
B. Pinterest Business Page
C. Alignable
D. Next Door
E. YouTube Biz Channel
F. Twitter Brand Page
G. Google My Business
H. Instagram
I. LinkedIn Company Page
J. Not started yet
Did You Know ....
Did You Know?
WHAT DOES IT ALL MEAN??
... It means the world is small, and getting smaller ....
... It means technology -- AND NOW SOCIAL MEDIA -- allows us to connect in ways we couldn't even image a few short years ago ....
https://www.youtube.com/watch?v=6k_G_h41ZaQ
Social Media Explained ...
... in terms of a donut
Social Media Explained
- Twitter = I’m eating a #DONUT
- Facebook = I LIKE donuts
- Foursquare = This is where I eat donuts
- Instagram = Here’s a photo/story of my donut
- YouTube = Here I am eating a donut (video)
- LinkedIn = My skills include donut eating
- Pinterest = Here’s a donut recipe
- SnapChat = Snap of me eating a donut
- FB Messenger = Message my friends about plans to eat donuts
- WhatsApp= Call friends to tell where to eat donuts
Social Media Strategy
Social Media Strategy Overview
Start with the End Goal!
- What is your ultimate goal?
- create brand exposure & awareness?
- get the phone to ring?
- get more likes on Facebook?
- sell more products online?
Work Backwards
Attract a wider audience.
- Use Social Media to attract more users.
- It is a distribution channel for your content.
Work Backwards
CHAT QUESTION!
Quiz Question!
Social Media Is . . .
A. Content on the Internet to which others can add (more content)
B. A quick and easy way to drive traffic to your website
C. Is the Power Point presentation you have to watch after the church potluck
D. Is just for teenagers and young adults
CHAT Answer!
Quiz Answer!
Social Media Is . . .
A. Content on the Internet to which others can add (more content)
B. A quick and easy way to drive traffic to your website
C. Is the Power Point presentation you have to watch after the church potluck
D. Is just for teenagers and young adults
All About Blogging
Your First Step is a Blog
- Your blog is the foundation of your online marketing & social media strategy.
- Extend your marketing & business promotion
- Establish YOU as the expert
- Start of your online community
- Where you share “things of value”
- Make the search engines happy
How It Works
How It Works
Sprinkle your bait all over the net!
Foundation – the bait
On Your Website
Blogging Tools
Blogging Tools / Resources
- Google Blogger
- WordPress
- bWyse Blog Module
Blogging Tools
Blogging Strategies
Blogging
Strategies
- Write Useful Content
- Write Interesting Content
- Tools for Content Inspiration
- http://www.Google.com/Alerts
- http://list.ly
- https://www.google.com/trends
KEY POINT
Key
Point
I must have a blog to have a successful Social Media Strategy!
Your BLOG is the foundation of your Social Media strategy!
Why Is Social Media Important?
- Social Media will CHANGE the way you market to your clients.
Social Media
- Social Media Marketing
- Acts like a magnet
- Pulls customers to you
- Lots of platforms
- Blogging
- And more!
Chat Question
Who’s Still Growing?
Which are the most popular social media platforms?
A. Facebook, Pinterest and Instagram
B. Twitter, Facebook and YouTube
C. YouTube, Google+ and Pinterest
D. LinkedIn, Facebook and Twitter
Chat Answer
Chat Answer
Who’s Still Growing?
Which are the most popular social media platforms?
A. Facebook, Pinterest and Instagram
B. Twitter, Facebook and YouTube
C. YouTube, Google+ and Pinterest
D. LinkedIn, Facebook and Twitter
Social Media
Strategies
Social Media Strategies
YouTube
YouTube
How It Works
Together
Overview
Foundation - The BAIT Sprinkle Your BAIT On Your Website
Questions?
Wendy Ogryzek
bWyse Internet Marketing
425-885-9976
Wendy@bwyse.com
Please Post a Comment on Facebook:
www.facebook.com/bWyseInternetMarketing
and use the hashtag #GotbWysed
Thanks!!