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Group 1
HFT 3393
Entertainment Tour Management
Karol G is taking the road this summer to promote her new album "Bichota". Over the course of the summer Karol G will be touring a number of states and countries. Karol will be joined by Feid as her musical guests.
In this route she will be visiting Miami, Orlando, Jacksonville, and Medellin, Columbia.
Prediction and practical implications that may occur on this tour are bad weather, traffic delays due to weather or unexpected circumstances. Florida is famous for its unpredictable weather and bad traffic.
By touring Karol G and her team impact the industry by increasing and creating the number of jobs, economic growth, tourism development, and artist growth. Especially after Covid-19, where all large gatherings like concerts were shut down and slowly coming back.
Strengths:
- Karol G already has social media presence and a loyal fan base.
- Ticket sales and overall popularity has increase in the past few years.
Weaknesses:
-Mainly known in the Latin community.
- There is a lot of competition due to the artist musical genre.
Opportunities:
- Potential for more exposure to a broader audience such as non-Latinos.
- Most likely will experience higher ticket sales than previous years.
Threats:
- A lot of artist touring during this time may cause lower ticket sales.
- Since Karol G mainly only sings in Spanish it may affect our goal to reach a wider audience.
To execute a successful tour one must;
Secure talent
Pick venue and back up
Apply for permits and insurance
Finalize date and times
Determine equipment needed
Promote concert and ticket sells
Contract security
Food & Beverage
Weather plan
Transportation plan
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