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ASHOKKUMAR T N

HSST COMMERCE, GHSS ULIKKAL

Marketing Mix

Marketing mix is described as the set of marketing

tools that a firm uses to pursue its marketing

objectives in a target market.

Marketing Mix

Elements of Marketing MIx

Elements of Marketing mix

Product

Product

Product means goods or services or ‘anything of value’, which is offered to the market for sale.

Product

Product Mix

Product Quality

New Product Design and Development

Packaging

Labelling

Branding

Price

Price is the amount of money customers have to pay to obtain the product.

Price

Price Level

Margins

Pricing Policy

Pricing Strategies

Price Change

Price

Place

Place

Place or Physical Distribution

include activities that make firm’s

products available to the target

customers.

Place

Channel Strategy

Channel Selection

Channel Conflict

Channel Cooperation

Physical Distribution

Promotion

Promotion of products

and services include activities that

communicate availability, features,

merits, etc. of the products to the

target customers and persuade them to

buy it.

Promotion

Promotion

Promotion Mix

Advertising

Personal Selling

Sales Promotion

Publicity

Public Relations

Product

Solutions

Solution 1

Solution 2

Solution 3

Solution 4

Working together

Price

Tiers of service

Pricing

FAQ

Working together

Place

Tiers of service

Pricing

FAQ

Working together

Promotion

Tiers of service

Pricing

FAQ

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