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Marketing mix is described as the set of marketing
tools that a firm uses to pursue its marketing
objectives in a target market.
Product means goods or services or ‘anything of value’, which is offered to the market for sale.
Product Mix
Product Quality
New Product Design and Development
Packaging
Labelling
Branding
Price is the amount of money customers have to pay to obtain the product.
Price Level
Margins
Pricing Policy
Pricing Strategies
Price Change
Place or Physical Distribution
include activities that make firm’s
products available to the target
customers.
Channel Strategy
Channel Selection
Channel Conflict
Channel Cooperation
Physical Distribution
Promotion of products
and services include activities that
communicate availability, features,
merits, etc. of the products to the
target customers and persuade them to
buy it.
Promotion Mix
Advertising
Personal Selling
Sales Promotion
Publicity
Public Relations