Introducing
Prezi AI.
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Loading…
Ulta Beauty SWOT Analysis
41
Transcript
Lejla Guhdija
ULTA Beauty
ULTA
Beauty
- Ulta Beauty is the largest beauty retailer
- Founded in 1990
- Cosemetics
- Fragrance
- Skin care products
- Hair care products
- Salon services.
STRENGTHS
STRENGTHS
- Highly skilled workforce
- Ulta Beauty, Inc. has invested in building a strong brand portfolio.
- product innovation
- Outstanding Performance in New Markets
- Strong distribution network
- Good Returns on Capital Expenditure
Weaknesses
WEAKNESS
- Limited success outside core business
- Investment in Research and Development is below the fastest growing players in the industry.
- Not successful at integrating firms with different work culture
- Days inventory is high compare to the competitors – making the company raise more capital to invest in the channel
- Organization structure is only compatible with present business model
Opportunity
OPPORTUNITIES
- Decreasing cost of transportation
- The new taxation policy
- New trends in the consumer behavior
- New environmental policies
Threats
THREATS
- Shortage of skilled workforce in certain global market
- Liability laws in different countries are different
- Rising pay level
- Intense competition
Recommendations
- Edit Organizational structure to benefit in the long run
- Improving Net margins
- Research on customer trends
Recommendations
http://fernfortuniversity.com/term-papers/swot/nyse/3232-ulta-beauty--inc-.php
Choose a template
Presentations from around the world
Learn more about creating dynamic, engaging presentations with Prezi