Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Marketing 101
10
Intro to Marketing
OVERVIEW
MARKETING IS COMMUNICATION AND CONNECTION
IT IS THE PRELUDE TO SALES
WHAT IS IT?
MARKETING IS BRAND STORYTELLING
Example
MARKETING IS EVERYTHING
Topic
Example: Lego - Rebuild the World
Example
-Digital Marketing
-Offline Marketing
-360° Marketing
Marketing Campaigns:
A marketing campaign is any action planned in order to achieve a marketing goal of a company.
- The goal could be increasing awareness for a product, service, business or organization, drive new revenue, or help with turnaround.
From the Marlboro Man and the Nike’s “Just do it” slogan to the “Got Milk” and the Old Spice’s “Man your man could smell like”, marketing campaigns have the power to reach innumerable audiences, create trends and needs and define the market.
Campaign
Email Marketing
Social Media Marketing
Social Media
Collaborative Marketing
Topic
Offline
Airports
Topic
360 Marketing
A 360° Marketing Campaign is a complete marketing campaign that uses a mix of marketing elements to achieve its goal.
Topic
According to the 2018 World Happiness Report, Romania ranks amongst the top 10 unhappiest countries in Europe.
To turn the Romanian’s attention to the overlooked positive news of the country, Coca Cola Romania launched an inspiring campaign with the hashtag #halffull, and an innovative package.
The special bottle, full from the half up, displays positive news about Romania and urges people to share their “half full story”.
Diesel Jeans
Topic
Diesel’s #1 rule is to break the rules and hits home once again.
The campaign also includes print advertisement depicting many more stories from a follower’s life.