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Member Experience
2019 Planning Session
MX Team
Charter & Themes
Agility
Member Centrism
Alternative Revenue Streams
Technology Advantaged
The Magnet
Giveback
Charter &
Themes
The Team
16 people
Executive Team
Member-facing leadership
Impact players: BI, PC, Payments
Basic Structure
Early
Inputs
Problem
Early
Outputs
Solution
Strategy
Competitive
Advantages
Competitive
Advantages
Case Study
Before
After
Case Study
2019
1.
Agility, Member Centrism, Tech Advantaged
2.
2019
Priorities
Agility, Member Centrism, Tech Advantaged
3.
Segment
Focus
Agility, Member Centrism, Tech Advantaged
Digital Channels
Deeper member insights
Simplify experiences
Product development
Member giveback
4.
Member Centrism
5.
Member Giveback
Tactical
execution
Tactical
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