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Hrishabh, Radha, Aishwarya, Vibhu & Hasmitha

COMPANY PROFILE

company profile

Nestle is the world’s largest food and beverage company.

VISION:“Respected, Trustworthy food, Nutrition, Health and Wellness Company”

To rapidly build Nestle India as the respected and trustworthy leading food,nutrition, health and wellness company ensuring long term sustainable and profitablegrowth.

MISSION: “ Nestle is dedicated to providing the best foods to people throughout the day,throughout their lives, throughout the world. With our unique experience of anticipating consumer’s needs and creating solutions, Nestle contributes to yourwell-being and enhances your quality of life”.

Marketing Strageties

Diverse portfolio

Product driven advertising

Brand equity

Multiple price strategy

Co-brandly

Benefit - led advertising

Marketing strategies

Socio-Cultural Factors

The shared thoughts and beliefs of the customers influence the business operations. The culture, life style, norms and values force Nestle to deliver the specific product to the right segment. Nestle so far has considered the social perspective well. The company has well understood the concept that consumers changing attitude has immense importance.

Socio- cultural factors

MARKETING SEGMENTATION

MARKET SEGMENTATION

CUSTOMERS/CONSUMERS

THE MAIN DIVISION IN THE TYPE OF CONSUMER of nestle-

  • High priced & Health Conscious
  • Low Priced & Cost Conscious
  • Targets cosumers
  • International Recognition

CUSTOMERS/CONSUMERS

SWOT ANALYSIS

SWOT

Strength:

  • largest food company
  • globally known based
  • extensive product portfoilo

Weakness:

  • control span and organisational structure
  • social critiques

Opportunities:

  • venturing small food start-ups
  • aunthrntic labelling

Threats:

  • increased competetion
  • government regulations and pricing

Future Perspective

FUTURE

PERSPECTIVES

MARKET ANAYLSIS

MARKET ANALYSIS

Market research would be the first source of information for examining the market as a whole and developing plans accordingly. emerging markets, and dealing with external factors which aren't working in your favour.

Market research will help in the development of the company's core competencies, expansion into new industries, and overcoming external obstacles. The Nestle Company has a presence and experience in its existing markets. As a result, it might be likely to use its expertise to launch new products without needing to invest heavily in marketing and also to be the key player it could exploit the social media technology for effective market data and information.

Innovation and creativity

The market provides and maximises entrepreneurial opportunities through creativity and innovation. The suitability of this strategic to increase the company's entrepreneurial prospects determines its acceptability. Recognizing and seizing entrepreneurial opportunities requires creativity and ingenuity. Creativity and innovation are required to fully exploit and optimize entrepreneurial opportunities. As a result,nestle should ideally be taking further steps to enhance its product and services .

INNOVATION AND CREATIVITY

CONCLUSION

CONCLUSION

Nestlé wants to understand changing lifestyles and anticipate consumer desires so that its products can give Taste, Nutrition, Health, and Wellness. In these endeavours, the company's culture of invention and renovation has given it a substantial advantage. It has contributed to the company's long-term value creation by providing a diverse range of high-quality, safe food goods at reasonable rates. Nestlé has made a concentrated effort to serve its customers with high-quality products. The campaign's goal is to re-establish the company's brand, credibility, and loyalty. Nestle's long-term objectives will be achieved through pursuing new and successful growth strategies.

THANK YOU

References

REFERENCES

Frue, K. (2020, November 24). PEST Analysis of Nestle: How politics and social culture affect its growth. PESTLE Analysis. Retrieved October 11, 2022, from https://pestleanalysis.com/pest-analysis-of-nestle/

Kotler, P., & Keller, K. L. (2019). Marketing management (4th ed.). Harlow: Pearson Education

MBA Skool Team. (2019, October 12). Nestle PESTLE Analysis. MBA Skool. Retrieved October 11, 2022, from https://www.mbaskool.com/pestle-analysis/companies/17962-nestle.html

Nestle India Ltd. (2022, October 11). The Economic Times. Retrieved October 11, 2022, from https://economictimes.indiatimes.com/nestle-india-ltd/stocks/companyid-13330.cms?from=mdr

Nestlé Market segmentation, targeting, and positioning. (n.d.). Edrawsoft. Retrieved October 11, 2022, from https://www.edrawmind.com/article/nestle-segmentation-targeting-and-positioning.html

Nestlé plans for the future. (2013). Retrieved December 25, 2021, from Warc.com website: https://www.warc.com/newsandopinion/news/nestl%C3%A9-plans-for-the-future/31210

Frue, K. (2020, November 24). PEST Analysis of Nestle: How politics and social culture affect its growth. PESTLE Analysis. Retrieved October 11, 2022, from https://pestleanalysis.com/pest-analysis-of-nestle/

How to conduct market research | Keap. (n.d.). Retrieved from keap.com website: https://keap.com/business-success-blog/marketing/digital-marketing/market-research

Jayan, B. M. V. A. (2021, June 5). Nestle Indias new campaign bats for healthfulness. The Hindu BusinessLine. Retrieved October 11, 2022, from https://www.thehindubusinessline.com/companies/nestle-indias-new-campaign-bats-on-healthfulness/article34740231.ece

Kotler, P., & Keller, K. L. (2019). Marketing management (4th ed.). Harlow: Pearson Education

MBA Skool Team. (2019, October 12). Nestle PESTLE Analysis. MBA Skool. Retrieved October 11, 2022, from https://www.mbaskool.com/pestle-analysis/companies/17962-nestle.html

Nestle India Ltd. (2022, October 11). The Economic Times. Retrieved October 11, 2022, from https://economictimes.indiatimes.com/nestle-india-ltd/stocks/companyid-13330.cms?from=mdr

Nestlé Market segmentation, targeting, and positioning. (n.d.). Edrawsoft. Retrieved October 11, 2022, from https://www.edrawmind.com/article/nestle-segmentation-targeting-and-positioning.html

Nestlé plans for the future. (2013). Retrieved December 25, 2021, from Warc.com website: https://www.warc.com/newsandopinion/news/nestl%C3%A9-plans-for-the-future/31210

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