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Lasswell's Model
3
Transcript
Lasswell's Model
Models of communication
Conceptual models used to explain the human communication process
Lasswell's Model by
Harold Lasswell
Introduction
How it's the model?
Describes an act of communication
-Who?
-What?
-Which channel?
-To whom?
-What effect?
“After Katrin Rössler said the delivery of this task on the moodle the students seemed very nervous”
Background of the model
Examples
- "Who” = TEPC Operator
- “What” = Content of the news
- “Channel” = CNN News
- “Whom” = The public
- “Effect” = The emotion or the response that the public would get from the news.
Five questions example
Advantages and disavantages
Advantages and disadvantages
Advantages
- It’s a very easy and simple model
- It’s suits perfectly in all types of communication
- The concept of effect
- It doesn't have any kind of feedback
- The noise is not mentioned
- It is a linear model.
Disadvantages
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