Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Folsom, CA PR/Marketing plan
3
PR/Marketing Plan
1000A Riley St. Folsom, CA 95630
Demographics
Who are your customers?
Demographics
Who are your customers?
Median age: 38.1
53% Male 47% Female
Retail Targets
Bigger Picture
Customer profile
Customer Priorities
Financial Habits
How are your customers spending money?
Sales
Know the market
Folsom, CA:
Familiar Market
- Good Brand Awareness - CA
- Surrounded by several schools/ fields
- Operator knows & lives in the community
- Centralized location/traffic flow
- Strong media relations - Sacramento area
- Intel HQ
Our goals
PR/Marketing Goals
Build customer base
Increase awareness
Grow word-of-mouth marketing
GO Planning
EDUCATE CUSTOMERS
PR Plan
Neighbor Kits
Neighbor Kits
- Make contact with neighboring businesses
- Explain GO traffic plan
- Provide contact information
- Leave extra experience cards
Suggested locations:
* Folsom Lake High School
* Sutter Middle School
* US Post Office
*Credit Union
*Intel
Earned media
Earned /Paid Media
Media Market:
Sacramento: Stockton: Modesto
Print Media: The Folsom Telegraph
folsomtelegraph@goldcountrymedia.com
Phone
1(916) 985-2581
- Prepare for: early morning live shots, live demonstrations and mid-day interviews
- Identify potential stories involving the store, location, you or the broistas
- PR will help with media training, setup and coordination
HAVE AN IDEA? LET US KNOW!
Paid Media/Advertising: Lori Beausheur who is an advertising self consultant and Gold County Media with the Folsom County newspaper. They are wanting to do a press release on the opening of our new Folsom location.
Her callback number is 916-351-3745
Marketing
Marketing timeline
Marketing timeline
3-6 months:
Transition to earned media
6+ months:
Reduce marketing spend
Focus on community involvement
2 wks prior to opening:
Create media relationships/
Prime earned media
Meet neighboring businesses
GO Planning
Opening- 3 months:
Intense focus on marketing strategies
Other...
Events
Community events
CARS & COFFEE CAR SHOW: Come enjoy cars and trucks from the 1930’s thru the 2000’s every Saturday morning all year long. The show starts at 8am and ends at 10am. If you want more information about Cars & Coffee you can follow this link: http://www.carsandcoffeefolsom.com or like them on facebook —https://www.facebook.com/CarsAndCoffeeFolsom/
Folsom Glow Run: www.folsom.ca.us
Area non-profits
Area non-profits
Contact loveabounds@dutchbros.com