AWS Wicked Rugby

Agenda

• Overview - wicked-rugby.com
• Current Environment
• Goals

• Overview - Cloud Computing
• What is the cloud?
• Why AWS?
• Proposed Solution
• Cost Comparison

• Questions

• Next Steps

Wicked-Rugby.com

Social Networking Site for Rugby Fans

50%

30%

20%

2 Million Unique Users

Share Facts & Stats

Database Cluster

• 4 Red Hat Linux Servers
• 14 GB Ram
• 160 GB
• 40 GB x 4 (replicated)

Web App Cluster

• 16 Red Hat Linux Servers
• 1.5 GB Ram, 1 GHz Proc
• PHP/Apache on opensource MVC framework (Symfony)

Local Media Storage

• 1 TB containing local copies of media content
• 14 GB Ram

Content Delivery

8 TB per Month (Video & Static Content)

Web Hosted Back Up

Akamai

• 8 TB/ Month
• Video & Static Content

Current Costs (per Month)

Content Delivery

Hosting - $15,000

Content Delivery - $10,000

Database Cluster

TOTAL $25,000

Active

• 4 Red Hat Linux Servers
• 14 GB Ram
• 160 GB
• 40 GB x 4 (replicated)

• 16 Red Hat Linux Servers
• 1.5 GB Ram, 1 GHz Proc
• PHP/Apache on opensource MVC Framework (Symfony)

F5 Load Balancer

Passive

DNS

Web App Cluster

Slave

Local Media Storage

• 1 TB containing local copies of media content

?

GOALS

What is the Cloud?

Variable Expenses

Fixed Expenses

Increase

Market Leader

Why AWS?

Cost Effective

Reliable, Global Infrastrucure

COST EFFECTIVE

Flexible

Secure

Pay only for what you use with Pay-as-You-Go

No Long-Term Contracts

Save when you reserve

Why Should Market Share Matter?

SECURITY

Largest Share of Compute Capacity

AWS Identity and Access Management

Industry Recognized Certifications

Volume-Based Discounts

Multi-Factor Authentication

More Power = More Partners

Manage Access Controls for Mobile Applications

Integrate with Corporate Directory

MCTS

Acquired and Maintained By:

Reliable, Global Infrastrucure

FLEXIBILITY

AWS

Traditional IT Model

42 Availability Zones in 15 Regions

• Over 100 different products

• Long Lead Times

• Manage Multiple Vendors

• Barriers to Scalability

• Easy Migration

Coming Soon

• Expensive

• Consume IT Resources

• IT Experimentation

and

• App Development

Simple Storage Solution (S3)

Elastic Cloud Compute (EC2)

• Object Based Storage

Rational Database Storage (RDS)

• Internet Accessible

• Highly Scalable

Simple Storage Solution (S3)

• Redundantly Stored Across Multiple Facilities

• 0 Bytes - 5 TB per Object

Autoscaling

Cloudfront

Route 53

Elastic Load Blancing

Cloudfront

• Fully integrated content delivery service that provides low latency and fast transfer speeds

Elastic Cloud Compute (EC2)

Route 53

• End-users are automatically routed to the closest available location.

• Domain Name System (DNS)

• Virtual Servers/Compute Instances
• Cloud Based
• Resizable Capacity

• Highly Avilable and Scalable

• Ease-of-Use

• Connects user requests to infrastructure inside and outside of AWS

• Virtual Private Cloud (VPC)

• On-Demand Pricing

• Automatically directs traffic to different instaces as needed

• Can be accomplished across multiple availability zones

Elastic Load Blancing

Relational Database Service (RDS)

• Easy to Set Up

• Free service that allows you to automatically scale up & down according to conditions that you define.

• Simple to Deploy

Autoscaling

• Auto-Backup

• Prevent over spending, wasting capacity, and providing a poor customer experience.

• 6 Familiar Database Engines
• Amazon Aurora
• PostgreSQL
• MySQL
• MariaDB
• Oracle
• Microsoft SQL Server

Pricing

Current Environment

Current Cost

• $15,000 per Month - Hosting
• $10,000 per Month - content
• Users: 2 million

Projected Savings after:

Projected Cost

One Year

$922,800

• $75,000 per Month - Hosting
• $50,000 per Month - content
• Users: 10 million

Three Years

$2,768,400

Considerations

AWS Products

• EC2 2- m3.2xlarge

• Hosted only in the US

• No scaling up/down based on traffic

• S3 - 1 TB

• Pay for servers that may not be used

• RDS - m4.large (160 GB in, 160 GB out)

• Risk not having enough servers

• Route 53 - 1 Zone

• Cloud Front - 8 TB/month

Current Cost

• $7,708 per Month - Hosting
• $2,239 per Month - content
• Users: 2 million

Projected Cost

• $38,540 per Month - Hosting
• $9,560 per Month - content
• Users: 10 million

Considerations

• Hosting available globally

• Flexible - scale up or down as needed

• Pay only for what you use - save money by reserving

• Analytics around which systems work best

Quick Recap

• Current Environment

• Goals

• Minimize Cost
• Achieve Higher Availability
• Improve Performance

• Scale users 5x in 12 months

• Cloud Computing

• Cost Effective
• Scalable
• Flexible
• Reliable

• AWS

• Market Leader
• Reliable, Global Infrastructure
• Flexible
• Security
• Cost-Effective

• Proposed Solution

• Cost

• Greater than $2,000,000 saved over three years

Next Steps

• Technical Meeting with Solutions Architect

• Pricing Proposal

• Guidance on Additional Resources to get started

Wicked-Rugby.com

on

AWS

Kari Scott - 425.870.6470

Kari Scott