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Group 9:
Dascal Carolina, Kalb Sabine, Sharma Pawla, Szilagyi Viktoria
General information
General Information
Tune Group is mainly doing business in Asia
Founders
Tan Sri Tony Fernandes & Datuk Kamarudin Meranun
Founders
Foundation year
Foundation year
Quote
„a brave innovator at the frontier of an increasingly tech-savvy world”
General Quote
What are the factors driving the diversification of Tune Group?
Question 1.
Their diversification: being in a lot of industries
Tune Hotels- that were built to offer a “limited services hotel chain” that provides 5 star beds at 1 star prices
Tune Air- launched airline Air Asia
Tune Money- offered affordable prepaid loyalty cards
Tune Talk- phone operator that gives customers “super low calling rates”
Tune Sport- sport car manufacturer
Tune Studios- promote local Asian and international talents
Tune Insurance/Tune Protect- strong growth potential, that made Tune Group to be more competitive in the insurance market
Question 2.
How does Tune Group add value to the individual SBUs?
Tune Groups SBUs: Tune Air, Tune Hotels, Tune Money, Tune Talk, Tune Sport
Tune Air: 30 year brand license agreement
Tune Hotels: start-up investment
Tune Money: granting license
Tune Talk: communicating partnership deals
Tune Sport: partnership with Manchester United, F1
What is the future potential of the Tune Group? What SBUs should it protect and grow and what SBUs should it divest?
Question 3.
The future potential of Tune Group depends on its continuous growth and the lure of potential markets across Asia.
By expanding the Tune Group, they could include everything human beings need for vocation and a day-to-day life.
Investing more in innovation and technology could let them be market leader.
Future Potential
Suggestions in specific fields
Tune Air: they could invest in sustainable project for the future or try to be more sustainable in their different SBU’s
Tune Talk: divest as other communication facilities already provide world wide connections for even cheaper prices
Tune Protect: Low cost strategy, focus on customer satisfaction
Conclusion
High diversification through wide range of companies
Well-known brand which everyone knows what they stand for
They have different opportunities to add value to their SBU´s
Huge future potential in the different SBU’s (sustainability, enter knew geographical markets)