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Unveiling Bollywood
Understanding the role of Bollywood in reinforcing gender rioles and patriarchy
Introduction:
Introduction:
Understanding Gender and Gender roles
Gender Roles
1. Sex vs Gender: Biological composition vs social construction
2. Gender roles: A set of societal norms dictating the types of behaviors which are generally considered acceptable, appropriate, or desirable for people based on their actual or perceived sex or sexuality.
Understanding Gender Roles
Examples of Gender Roles
The ideal woman:
- submissive
- self-sacrificing
- chaste
- nurturing
- care taker
Examples of Gender Roles
The ideal man:
- strong
- indifferent
- breadwinner
- workaholic
Role of Media
The Power of Media
- One of the most influential socializing forces in today's world
- Types of medium used in media: advertisements, television, radio, newspapers, magazines, movies, social media,
- Plays a huge part in reinforcing gender stereotypes (particularly Bollywood)
Role of media in Bollywood
Bollywood and gender roles
Our focus:
To identify the role of Indian cinema in the construction of gender and sexuality
How?
By looking at the portrayal of men and women in Bollywood and the role it plays in reinforcing gender roles and patriarchal values
Theoretical frameworks of media we used to analyse our results:
- Hypodermic syringe model
- Uses and gratification model
- Cultural effects model
Research
Prelimenary Secondary Research
Prelimenary Secondary Research
Our focus:
To identify the role of Indian cinema in the construction of gender and sexuality.
How we did it
We analysed different aspects of Bollywood, such as song lyrics and movie plots, and tried identifying any present patterns of stereotyped masculinity and femininity.
What we found
We found multiple instances of sexism and gender sterotyping so we moved on to our second phase of research to see how powerfuly Bollywood injects these values within its audience.
Primary Research
Aim:
To uncover how these sexist ideas have been internalised by South Asian society and how this internalisation hinders the ability of the audience to identify underlying the patriarchal elements we speak of.
Primary Research
Methodology:
- Survey/ Questionairre
- Semi structured interviews,
Semi Structured Interviews:
Semi Structured Interviews:
We asked them about their thoughts on:
- The ideal woman
- Item songs
- Male Female Interaction
- Occupational Status
Findings and Analysis
Predominant trends:
- Initial assumptions challenged
- Class and age did not seem to inform views
- Educational background
- Gender
How can this be analyzed through our theoretical framework?
- Hypodermic Syringe Model
- Cultural Effects Model
Limitations of this Research
Limitations
- Language barrier
- Those who don't watch Bollywood films were excluded
- Interviewees were intrigued by why we were conducting this research
- Research sample was not as diverse as we would have liked as we only had easy access to individuals who had phones and computers and the sample was largely filled by young people (15-30 years )
Bibliography
Bibliography
A Douchebag Named Raj Malhotra – DDLJ Film Review.,
www.spoiltmodernwoman.com/film-reviews/ddlj-review-douchebag-raj-malhotra/.
Javalgekar, A. “Indian Cinema and Gender Roles.” Academia.edu - Share Research,
www.academia.edu/21277183/Indian_Cinema_and_Gender_Roles.
Bhattacharya, Ananya. “After Analysing 4,000 Films, Researchers Confirm That Bollywood
Movies Are Still Crazy Sexist.” Quartz, Quartz, 22 Oct. 2017, qz.com/1104106/bollywood-has-a-very-real-gender-problem-an-analysis-of-4000-films-reveal/.
Pandolin. “IS DDLJ A SEXIST FILM? HOW DO WE ANALYSE THIS? Aditya Kriplani.”
Pandolin, 16 Nov. 2017, pandolin.com/is-ddlj-a-sexist-film-how-do-we-analyse-this/.