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NCLF - Period 7
6
Online Targeted Display
Nicola Cummings
Period 7
Insights
Targeted Online
Display Campaign
October 11th through November 10th
Data Overview
We were able to serve the full allotment of ads with this new scale - plus just over 1,000 ads extra!
Period 7 Data
Big Picture Data
Total number of people clicking on you ads!
96,094
207
0.22%
Impressions Won
Total Clicks
Click Thru Rate (CTR)
An excellent CTR and over the double the national average!
Performance by Tactic
Audience groups of taget users searching for legal help or lawyers
Curated Audiences (Legal Services)
Imps. Won
27,736
Total Clicks
48
CTR
.17%
Retargeting users that have search reveant keywords or read relevant website content
Legal Keyword Retargeting
Imps. Won
30,570
Total Clicks
55
CTR
.18%
Targeting Tactics
Georecency (Hospitals/Clinics)
CTR
.16%
Total Clicks
40
Imps. Won
25,326
Targeting users that have recently visited a medical facilitiy (+income over $75k/yr)
Website Retargeting
Imps. Won
1,795
CTR
.28%
Total Clicks
5
Ad Click Retargeting
Retargeting users that have recently visited your website or clicked on an ad
CTR
.55%
Imps. Won
10,667
Total Clicks
59
Performance by Device
Imps. Won 13,142
Imps. Won
80,208
Imps. Won = 2,744
Device Data
Clicks 34
Clicks
167
Clicks = 6
CTR = .22%
CTR
.21%
CTR
.26%
Desktop is only used in retargeting efforts for full device coverage.
Geo Insights
Geo Report
Primary ZIPs (30228 | 30248 | 30252 | 30253) received 91,900 of the 96,094 impressions this period (95.6%). The other impressions are served nearby through retargeting efforts.
Campaign Ads
Ad Performance
Criminal Defense
320x50 (mobile)
Impressions: 21,304
Clicks: 25
336x280
Impressions: 2,344
Clicks: 4
300x50 (mobile)
Impressions: 21,304
Clicks: 25
Criminal
Ads
300x250
Impressions: 21,304
Clicks: 25
728x90
Impressions: 13,126
Clicks: 37
Insights
Key Takeaways from Period 7:
- The campaign built on it's best period to date with an outstanding CTR this period, even as we transitioned to this more narrow scale
- The CTR of .22% was an outstanding mark for this four week period!
- We transitioned to fully focusing on the Criminal Defense ads and those messages ran exclusively for this full period
- The campaign was able to serve over 95% of the ads into your primary four ZIP codes near your office and maintain high engagement rates.
- The Retargeting efforts continue to speak to this valuable 1st party audience of recent site visitors or previous ad clickers. We were able to serve over 12,462 ads to these important people and bring in an impressive 64 clicks and generating a .51% CTR (5x the national average!).
- Since we are down to just the Criminal Defense message, we would recommend a second ad set around this messaging to give some creative variation to the targets.