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I
AM
EVAN THOMAS SPIEGEL
S.NO. TOPIC
1. NAME AND PHOTOGRAPH
2. PERSONAL INFORMATION
3. CAREER
4. EARLY LIFE AND EDUCATION
5. FAMILY BACKGROUND
6. EARLY LIFE
7. INCEPTION OF THE COMPANY
8. DETAILS OF THE COMPANY
9. CHALLENGES AND OPPORTUNITIES
10. STRATEGY WHICH LED TO GROWTH
11. DATA REPRESENTATION
12. CURRENT MARKET POSITION
13. CURRENT NET WORTH OF THE COMPANY
14. SWOT ANALYSIS
PERSONAL INFORMATION
EVAN THOMAS SPIEGEL
CO-FOUNDER AND CEO OF SNAPCHAT
PERSONAL
INFORMATION
# BORN- JUNE 4 1990
*IS AN AMERICAN BUSINESSMAN
*CO-FOUNDER AND CEO OF SNAPCHAT
*AMERICAN SOCIAL MEDIA COMPANY
*PARTNER BOBBY MURPHY AND REGGIE BROWN
*STUDIED AT STANFORD UNIVERSITY
*YOUNGEST BILLIONAIRE
#Der Spiegel and Bobby Murphy founded Snapchat in 2011 as a product design class project.
#By 2012, the app had reached 1 million daily active users. In February 2017, Spiegel and Murphy pledged to donate 13 million.
#A common shares over the next 15 to 20 years to a nonprofit organization dedicated to the arts, education and youth.
#After Snap Inc.'s proposed IPO in March 2017, Murphy and Evan Spiegel would own more than 70% of the voting rights and 45% of the total stock.
Spiegel was born in Los Angeles to lawyers John W. Spiegel and Melissa Ann Thomas and grew up in Pacific Palisades, California. He was educated at the Crossroads School for Arts and Sciences and attended Stanford University, taking design classes and interning at Red Bull. He is a member of the Kappa Sigma fraternity.
FATHER
FAMILY OF EVAN
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Spiegel married Miranda Kerr in 2016, purchased a 7,164 square foot, $12 million house, and was ranked 55 on the Forbes 400 with $13.8 billion in wealth. He and his son Hart received French citizenship in 2018, and he gave $20 million to Stockton Scholars.
Snapchat is a multimedia messaging app that allows users to send and receive photos, videos, and messages that disappear after a short period of time.
The company was founded in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown while they were students at Stanford University.
Evan Spiegel and Reggie Brown came up with the concept of an app that would allow users to share photos that disappeared after a short period of time.
In September 2011, the founders rebranded the app as "Snapchat" and released a new version that included several new features, such as the ability to add captions and drawings to photos.
The new version of Snapchat quickly gained popularity, especially among younger users, and the company began to attract attention from investors.
In 2013, Snapchat introduced "Snapchat Stories" which allowed users to post photos and videos for 24 hours. In 2014, the company turned down an acquisition offer from Facebook for $3 billion. In 2015, the company launched its first paid feature, "Replay". Today, Snapchat has 280 million daily active users and features such as Discover, Spotlight, and Snap Map that allow users to share content, connect with friends, and discover new things.
Snapchat has evolved from a simple messaging app to a full-fledged social media platform with a wide range of features. Here are some of the key details about the company:
# USER BASE
#REVENUE
#ACQUISITIONS
#FEATURES
#PARTNERSHIPS
CHALLENGES
OPPORTUNITIES
#1 market expansion
#2 launching new features
#3 customer engagement
#4 You can reach a younger
audience
#5 Snapchat now includes discoverability
#1 Lack of ROI measurement
#2 Time limitations
#3 Lack of typical
engagement actions
#4 It doesn’t have much
exclusive content
#5 It involves extra work to
create ads
#6 The Snapchat experience is
limited, and one-dimensional.
#1 focus on user experience
#2 mobile first approach
#3 partnerships with brands and influencers
#4 innovation
# 5 authenticity
# 6 strong brand identity
Every minute, 2 million snaps are sent.
1.4% of internet users ages 16 to 64 call Snapchat their favourite social media app
People over the age of 50 represent Snapchat’s fastest growing audience
54% of Gen Z snappers use the app weekly
Evan Spiegel is the co-founder and CEO of Snapchat, and he has been instrumental in building the company into the successful social media platform that it is today. Here is a SWOT analysis of Evan Spiegel
STRENGTHS
#1 INNOVATION
#2 LEADERSHIP
#3 MISSIONARY