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EVAN THOMAS SPIEGEL

I

AM

EVAN THOMAS SPIEGEL

INTRO.

TEMPLATE

TABLE OF

CONTENTS

S.NO. TOPIC

1. NAME AND PHOTOGRAPH

2. PERSONAL INFORMATION

3. CAREER

4. EARLY LIFE AND EDUCATION

5. FAMILY BACKGROUND

6. EARLY LIFE

7. INCEPTION OF THE COMPANY

8. DETAILS OF THE COMPANY

9. CHALLENGES AND OPPORTUNITIES

10. STRATEGY WHICH LED TO GROWTH

11. DATA REPRESENTATION

12. CURRENT MARKET POSITION

13. CURRENT NET WORTH OF THE COMPANY

14. SWOT ANALYSIS

PERSONAL INFORMATION

PERSONAL

INFORMATION

EVAN THOMAS SPIEGEL

CO-FOUNDER AND CEO OF SNAPCHAT

PERSONAL

INFORMATION

# BORN- JUNE 4 1990

*IS AN AMERICAN BUSINESSMAN

*CO-FOUNDER AND CEO OF SNAPCHAT

*AMERICAN SOCIAL MEDIA COMPANY

*PARTNER BOBBY MURPHY AND REGGIE BROWN

*STUDIED AT STANFORD UNIVERSITY

*YOUNGEST BILLIONAIRE

CAREER

#Der Spiegel and Bobby Murphy founded Snapchat in 2011 as a product design class project.

#By 2012, the app had reached 1 million daily active users. In February 2017, Spiegel and Murphy pledged to donate 13 million.

#A common shares over the next 15 to 20 years to a nonprofit organization dedicated to the arts, education and youth.

#After Snap Inc.'s proposed IPO in March 2017, Murphy and Evan Spiegel would own more than 70% of the voting rights and 45% of the total stock.

EARLY LIFE AND EDUCATION

Spiegel was born in Los Angeles to lawyers John W. Spiegel and Melissa Ann Thomas and grew up in Pacific Palisades, California. He was educated at the Crossroads School for Arts and Sciences and attended Stanford University, taking design classes and interning at Red Bull. He is a member of the Kappa Sigma fraternity.

FATHER

FAMILY OF EVAN

FAMILY BACKGROUND

W

I

F

E

A

N

D

K

I

D

S

MOTHER

EVAN

Spiegel married Miranda Kerr in 2016, purchased a 7,164 square foot, $12 million house, and was ranked 55 on the Forbes 400 with $13.8 billion in wealth. He and his son Hart received French citizenship in 2018, and he gave $20 million to Stockton Scholars.

EARLY

LIFE

Snapchat is a multimedia messaging app that allows users to send and receive photos, videos, and messages that disappear after a short period of time.

The company was founded in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown while they were students at Stanford University.

Evan Spiegel and Reggie Brown came up with the concept of an app that would allow users to share photos that disappeared after a short period of time.

In September 2011, the founders rebranded the app as "Snapchat" and released a new version that included several new features, such as the ability to add captions and drawings to photos.

The new version of Snapchat quickly gained popularity, especially among younger users, and the company began to attract attention from investors.

INCEPTION

OF THE

COMPANY

In 2013, Snapchat introduced "Snapchat Stories" which allowed users to post photos and videos for 24 hours. In 2014, the company turned down an acquisition offer from Facebook for $3 billion. In 2015, the company launched its first paid feature, "Replay". Today, Snapchat has 280 million daily active users and features such as Discover, Spotlight, and Snap Map that allow users to share content, connect with friends, and discover new things.

.

Snapchat has evolved from a simple messaging app to a full-fledged social media platform with a wide range of features. Here are some of the key details about the company:

# USER BASE

#REVENUE

#ACQUISITIONS

#FEATURES

#PARTNERSHIPS

details

of the

company

CHALLENGES

OPPORTUNITIES

CHALLENGES AND OPPORTUNITY

#1 market expansion

#2 launching new features

#3 customer engagement

#4 You can reach a younger

audience

#5 Snapchat now includes discoverability

#1 Lack of ROI measurement

#2 Time limitations

#3 Lack of typical

engagement actions

#4 It doesn’t have much

exclusive content

#5 It involves extra work to

create ads

#6 The Snapchat experience is

limited, and one-dimensional.

Snapchat's growth strategy can be attributed to several key factors:

stratergy

which led to growth

#1 focus on user experience

#2 mobile first approach

#3 partnerships with brands and influencers

#4 innovation

# 5 authenticity

# 6 strong brand identity

data

representation

Snapchat is the world’s 12th most popular social media platform.

Every minute, 2 million snaps are sent.

Snapchat has over 306 million daily active users.

1.4% of internet users ages 16 to 64 call Snapchat their favourite social media app

39% of Snapchat’s advertising audience is between the ages of 18 and 24

People over the age of 50 represent Snapchat’s fastest growing audience

Snapchat has the largest age gap in users compared to other social platforms

54% of Gen Z snappers use the app weekly

current

market position

Snapchat's market position has remained strong, with 325 million daily active users and $1.25 billion in revenue in the fourth quarter of 2022. It has continued to innovate and introduce new features, and its stock price has trended upwards.

current

net worth

According to Forbes' real-time billionaire tracker, as of February 24, 2023, Evan Spiegel's net worth is estimated to be $2.6 billion USD. Spiegel is the co-founder and CEO of Snap Inc., the parent company of popular social media platform Snapchat. His net worth is subject to fluctuations based on the performance of Snap Inc. and changes in stock prices. Spiegel launched the company with Bobby Murphy, a Stanford University fraternity brother, in 2011. Murphy and Spiegel jointly own about a quarter of Snap but have voting shares that give them control over the board.

Evan Spiegel is the co-founder and CEO of Snapchat, and he has been instrumental in building the company into the successful social media platform that it is today. Here is a SWOT analysis of Evan Spiegel

swot

analysis

STRENGTHS

#1 INNOVATION

#2 LEADERSHIP

#3 MISSIONARY

strengths

WEAKNESSES

#1 LACK OF DIVERSITY

#2 LACK OF PROFITABILITY

weakness

opportunities

OPPORTUNITIES

#1 EXPANSION INTO NEW MARKETS

#2 PARTNERSHIPS AND COLLABORATIONS

threats

Threats:

Competition

Privacy concerns

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