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Business Review
Business
Review
Except Ours
Defining Success
Defining
success
Our mission is to persist product amplification around the world, and continue to advance our camera and drone technology to have the highest quality on the market. From this, Except Ours will provide exceptional quality and service to our loyal customers, so they can relive their most significant memories.
Strategy
Focused Differentiation
Sets our AC Cameras and Drones apart from rival brands based on such attributes as a higher P/Q rating, more models, more advertising, longer warranties, retailer support, sales promotions, or website displays.
Strategy
Standings & Effectiveness
Standings
Warrenty Period: 360 day
Industry Average: 234
Cameras: 6.7
Drones: 7.5
5 Cameras vs 3.6 I.A
4 Drones vs. 2.8 I.A
Cameras
Drones
Overview
Marketing and Support
- $5000-$6000 on marketing/ website displays
- $4000-$5000 on Retailer Support Budget
Marketing and Support
Team Success
Our High-End, High-Price Product Strategy
Be the Tiffany's - Not the Walmart
*Consistency
*Niche Company
*Commanded Higher Price for High Value
Team Chemistry
* No assigned roles
* Ideas flowed easily
* Decisions made together
*Collaboration=Innovation
Team Chemistry
Corporate Social Responsibility
Corporate Social Responsibility
*10% of Operating Profit to Charitable Contributions
*Increased Renewable Energy Program each year
*Runner up 4 years and winner 1 year of CSR
*Promote safe working conditions, green iniatives, fair employment and envirnmental sustainability
Bettering Ourselves
Bettering Ourselves
Investor Expectations
Priority to exceed expectations
Investor Expectations
Exceeded EPS, ROE,Stock Price, Image and Credit Rating years 5-13
Example Result
Compensation,Training for Employees & Dividends
- Higher than industry average pay
- Maximum training expenditures
- Child-care, cafeteria
- Improved lighting and ventilation
- Dividends Increase every other year
- $2-$3, $3.50, $4.00, $8.00
Compensation,Training for Employees & Dividends
Pay and Training
Cameras
Pay and Training
Drones
Challenges
- New Program= struggle to understand
- Can't get our market share to increase
Challenges
Offensive Moves
Overcoming Challenges
Niche Company + High Prices + High Quality
Sell less while still making a good profit
Changes?
- Increase advertising and support budgets earlier
- Add more models earlier
- Given larger dividends earlier
Next steps
Related Diversification: Enter new industry of Home Security Security
Offer: Security Cameras and Systems
Next steps
Our knowledge and reputation for having the highest quality and most reliable cameras and drones can help us capture an audience who will trust us to secure their homes and valuables.