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Yum & Run
A New Vending Machine Service
future trends
Food Accessibility
providing Healthy and Affordable food in increasingly vulnerable areas
Health In The U.S.
Health In the United States
Vulnerable Areas
Vulnerable Areas
Launch Location: University City, Philadelphia, PA
Five-Year Plan: Northeast Washington, DC & Cambridge, MA
Choosing Students
Unhealthy eating habits increase
due to changing lifestyles
Students
*Easy adopters of new technologies*
STUDENT DEBT HAS INCREASED
4X
Since 2004, to
$1.5 trillion
in 2019
Future Trends
A more interconnected market ecosystem
Smart Vending Machine Market Growth
Global Vending Machine Market Growth
9.4%
11.8%
By 2025
By 2024
Solution
Customer Insights
Customer Insights
1. Price
2. Convenience
3. Healthiness
were the most important factors across all research
Key Insights
Opportunity
1
2
Survey 1 - American University Students
55% of respondents use vending
machines regularly
4
Pain points
Additional Insights
Demonstrates lack of affordable, healthy food options, especially with late night access
Do you have affordable and healthy meal options at or near your University?
Do you have late night meal options at or near your University?
Survey 2 - Students in University City
From where do you get meals most often?
How often do you eat on campus?
Despite a lack of healthy options from meal halls, students eat there several times a week
Sample Profiles from Interviews
Pain point - Price
Secondary factor - Taste
Food hall is only nearby option
Fresh, hot meals preferred
*Believes a vending machine cannot provide that*
Pain point - Lack of Healthy Options
Secondary factors - Price, Convenience
Fresh, hot meals preferred
*Doesn't use vending machines because they don't carry healthy items, but would if they did*
Pain point - Price
Secondary factor - Convenience
Often buys premade food
*Accessibility has large impact on purchasing*
In-Depth Interviews
Gianna, Student
Naeliah, Student
JAnet, Educator
Machine
Customer Experience
Log In
Guided map for easy pickup (2 hour window)
Suggestions based on past purchases and preferences
Map nearest machine + availability
Pretotype/Customer Journey
Advertisements & Product Recommendations Show on Screen
Scan code from preorder or browse menu to purchase
Screen will show if items are reserved
Core Technologies
IOT
AI
AI & IOT
Customers:
Preorder meals
Check product availability Capitalize on promotions
Business:
Temperature changes Product stock
Machine security
Sales statistics
Customers:
Personalized recommendations
Business:
Consumer insights Geolocation
Enables operational efficiency, data insights, and consumer engagement
Locations
Potential Partner
Launch Locations
Market Population
Locations
Two Machines at Launch:
1. Student center between Drexel & UPenn
2. Between HUP & CHOP
Provides higher revenue security due to:
- Traffic does not fluctuate with school breaks
50,967 students in University City.
Of that approx. 60% potential customers
Target customers:
30,580
social impact
Social Impact
1. Affordable, healthy meals targeted at vulnerable populations
2. Using plant-fiber compostable containers
3. Revenue stream for local businesses
4. Minimized Food Miles
5. Food waste donated to Feeding America
6. Employing Local Students
Marketing Initiatives
University Partnerships
- Student Card Purchases
- On-Campus promotional events
- Discounts during games & other campus events
Marketing
Local Influencers
- Local Micro-Influencers
- On-campus students
- Internships
Implementation
Year 10
$81,914,625
$60,001,069
revenue from core sales:
With costs of:
over 10 years.
Advertisement & Customer data insights are potential additional revenue streams
Year 1
Year 4
Break Even Point
Year 1 Year 2 Year 3 Year 4 Year 5
$-393k
$-647k $-19k $73k $419k
Easily scalable + Low Overhead:
High Social Impact balanced with realistic financials
Compliance
Compliance
PITCH.
Total startup capital needed:
$2,000,000
to cover startup costs, operations, and scaling for the first three years, including a 10% contingency.
Investor Pitch
20% stake
ROI: 219%
Be a part of disrupting the food industry
by supporting us in nourishing
America's future leaders!
References
London, S., Bradski, G., Coates, A., Deng, L., Shah, M., (2017) Ask the AI experts: What will take AI capabilities to the next level? Retrieved from: https://www.mckinsey.com/business-functions/mckinsey-analytics/our-insights/ask-the-ai-experts-what-will-take-ai-capabilities-to-the-next-level
Maldonado, C. (2018). Price Of College Increasing Almost 8 Times Faster Than Wages
https://www.forbes.com/sites/camilomaldonado/2018/07/24/price-of-college-increasing-almost-8-times-faster-than-wages/#7a3efecd66c1
Marketwatch (2019). Smart Vending Machine Market 2019 Share Growing Rapidly with Recent Trends. Retrieved from:
https://www.marketwatch.com/press-release/smart-vending-machines-market-2019-share-growing-rapidly-with-recent-trends-development-revenue-demand-and-forecast-to-2024-says-360researchreportscom-2019-08-21
Point2Homes. (2020). University City Demographics.Retrieved from:
https://www.point2homes.com/US/Neighborhood/PA/Philadelphia/University-City-Demographics.html
Salmon, K. (2017). The Future of Food: New Realities for the Industry. Retrieved from: https://www.accenture.com/us-en/_acnmedia/pdf-70/accenture-future-of-food-new-realities-for-the-industry.pdf
Shahbandeh, M. (2019). Global Health and Wellness Market Value 2016-2021 Retrieved from: https://www.statista.com/statistics/502267/global-health-and-wellness-food-market-value/
TPP Technologies (2019). How Much Does Artificial Intelligence (AI) Solutions Development Cost In 2019? Retrieved from:
https://www.tpptechnology.com/blog/how-much-does-artificial-intelligence-ai-solutions-development-cost-in-2019/
Snap Kitchen (2020) Menu. Retrieved from: https://www.snapkitchen.com/
Taylor, K. (2020). Restaurant Apocalypse: More Than 110,000 Restaurants Expect to Close up Forever in the Coming Weeks, With Millions out of Work and the Industry’s Future Uncertain. Retrieved from:
https://www.businessinsider.com/coronavirus-restaurant-industry-faces-down-apocalypse-2020-3?r=US&IR=T
The Philadelphia Administrative Code, § 6-301, American Legal Publishing Corporation, Retrieved from: http://library.amlegal.com/nxt/gateway.dll/Pennsylvania/philadelphia_pa/title4thephiladelphiabuildingconstructio/subcodeathephiladelphiaadministrativecod?f=templates$fn=default.htm$3.0$vid=amlegal:philadelphia_pa$anc=JD_SubcodeA
Tulane University. (2020). Food Deserts in America (Infographic). Retrieved from: https://socialwork.tulane.edu/blog/food-deserts-in-america
World Centric (2020) Sustainability. Retrieved from: http://www.worldcentric.org/sustainability/giving
Bicom Vending Machine (2020) Vending Machines. Retrieved from: https://www.bicomvending.com/vending-machines/
DancingBacons. (2020). Vending Machine Cafe in Taiwan. Retrieved from:
https://www.youtube.com/watch?v=llJBwXzVN0k&t=915s
Deloitte (2017). Shaping the Future of Global Food Systems: A Scenarios Analysis Retrieved from: https://www2.deloitte.com/content/dam/Deloitte/tr/Documents/consumer-business/future-of-global-food-systems-highlights-presentation.pdf
Deloitte (2019). Retrieved from: https://www2.deloitte.com/us/en/insights/industry/retail-distribution/future-of-fresh-food-sales-consumer-demand-strategies.html
Rahhal, N. (2019). Trendy new ‘fresh' vending machines that sell yogurt, burrito bowls and salads must be inspected like restaurants, New York officials say. Retrieved from:
https://www.dailymail.co.uk/health/article-7732677/New-fresh-vending-machines-regulated-like-restaurants-NYC.html
Feeding America (2020). Retrieved from: https://www.feedingamerica.org/
Grand View Research (2019) Vending Machine Market Size, Share & Trends Analysis Report by Application (Offices, Commercial Places), By Payment Mode (Cashless, Cash), By Region (MEA, APAC, North America), And Segment Forecasts, 2019-2025. Retrieved from
https://www.grandviewresearch.com/industry-analysis/global-vending-machine-market
Government of Philadelphia (2020). Department of Licences and Inspections. Retrieved from
https://www.phila.gov/departments/department-of-licenses-and-inspections/
Hake, M (2020). The Impact of the Coronavirus on Food Insecurity. Retrieved from:
https://hungerandhealth.feedingamerica.org/2020/03/impact-coronavirus-food-insecurity/
James, K. (2020). The Surprising Way to Attack the American Food Desert Crisis. Retrieved from:
https://relevantmagazine.com/current/the-urban-food-crisis/
Koulopoulos, T. and Keldsen, D. (2014). The Gen Z Effect. Retrieved from
https://books.google.no/books?hl=no&lr=&id=sWNuDQAAQBAJ&oi=fnd&pg=PT9&dq=tech+adoption+among+gen+z&ots=kxzewyqSUm&sig=Az-cO8X1YgrvzfRFIqV_ChcwcEo&redir_esc=y#v=onepage&q=tech%20adoption%20among%20gen%20z&f=false
Lemaree, E & May, B. (2017). Making sense of Internet of Things platforms. Retrieved from: https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/making-sense-of-internet-of-things-platforms
References
How Coronavirus Worsens the Problem:
More vulnerable areas emerge
Extreme unemployment means 10.6 million more Americans will experience food insecurity in the next year.
Over 110,000 restaurants are expected to close for good in the next month.
Coronavirus Implications
*Increased demand for local food access*
*Major areas worst hit by the virus will have greater need for contactless, 24/7 access to food*
*Job insecurity is compounded for
current and future students*