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Recruitment
2
Recruitment Plan 2017-2018
Questions?
Questions?
Team Impact Zones
Impact
Zones
- Applications
- Students
- Exposure
- APHA
Starters
Recruitment Team
- Katie, Kari, Jim,___, ____
Meet with Prospective students
Application Management
Recruitment Events
Make Phone Calls
Info Session Support
Special Teams
Paul Emmanuel Amy K.
Faculty Support
- Review Applications in a timely manner.
- Be willing to speak to prospecitve students. (in person, phone, email)
- Attend at least one recruitment event/virtual fair with yours truly.
- Update your Website Bio/CV information if need be and take a new headshot :)
- Take materials with you when you travel.
J.V.
Staff
Ron Laura
- Give Tours when needed
- Attend recruitment events
- Reachout to departments on campus and areas of which you have connections
- Keep and eye on website information
The Nuts and Bolts
Plan
2017-2018
- Communication Campaigns
- Info Sessions
- Events and Fairs
- Website Love
- Classroom visits
- Virtual Fair Revamp
- Conference Strategies
- GRE search adapted
- 1:1
Communication Campaign
Hobsons
1. PH is a Thing
2. State of the Art Facilities
3. Student Funding
4. Top Notch Faculty
5. Alumni Video and Deadline
SOPHAS
1. Still Time/Top Notch Faculty
2. State of the Art Facilities
3. Funding Video
4. Fortune Cookies
4. Alumni Video
5.Faculty Phone Calls
6. One week until deadline
Adjust order?
Info Sessions
2 versions
-Prospective Students
-Students who have been accepted
Info Sessions
More Photos, and updated
Add videos to the info sessions?
Events and Fairs
Identified 21 of events for next academic year
More creative events
-Research presentations/poster events for undergrads
Zilber table at UWM events
-Back to School events
-Union
-Celebration, etc
Website L ve
Looking for focus group volunteers
-Things we can do in the mean time
-Updated Photos and Headshots
-Updated Bios
Website L ve
Classroom Visits
Make visits to UWM classrooms to pitch Public Health, focus on the career outcomes
Classroom
Visits
Visit specific offices on campus
Virtual Fair Revamp
SOPHAS
Virtual Fair Revamp
Involve:
-Students- PhD, MPH?
- Staff and Faculty
-Each track gets their on time slot
Confrence Strategies
GRE Search Adaptation
Sample Group
1/3 will recieve traditional snail mail
1/3 will recieve an email
1/3 will recieve a phone call
Track the impact
1:1 meetings
Currently:
-1:1 meetings with Niki/Katie
-Tours
Future:
-Coordinate a meeting with us and a tour with the graduate school of main campus.
-Grad School Campus tours have a high yield rate.
Actions
- GRE Search
Recap
2016-2017
- Fairs & Events
- 6 Touch Campaign
- Info Sessions
GRE Search
- Mailed 3,028 enevelopes to targeted students
- MSEP, minority students
- Recieved 20 applications
- Attending UWM, 3
- Cost: $4,600 (including man hours)
Fairs & Events
- Attended 21 events
- Wisconsin
- 15
- Minority Oriented
- 1
- Virtual
- 2
6 Touch Campaign
Communication Strategy
Hobsons
1. PH is a Thing
2. State of the Art Facilities
3. Student Funding
4. Top Notch Faculty
5. Alumni Video and Deadline
Communication Strategy
SOPHAS
1. Still Time/Top Notch Faculty
2. State of the Art Facilities
3. Funding Video
4. Fortune Cookies
4. Alumni Video
5.Faculty Phone Calls
6. One week until deadline
Info Sessions
- 16 Online and in-person sessions
- Made contact with 79 students
- Recieved 18 applications
- 5 are attending UWM
Budget
Fairs and Events- $8,000
Printed Materials- $8,000
Videos- $2,000
Student Recruiters- $1,000
Swag- $1,300
Campus Ads- $1,800
Facebook Ads- $1,000
Web/flyer design- $6,500
Total: $28,700
So, where are we now?
Right
Now
Stats
Stats
Apps Admits Accepts
MPH 129 103 20
PhD 35 10 3
Apps Admits Accepts
Apps Admits Accepts
CBHP
MPH 49 34 6
PhD 14 6 3
Apps Admits Accepts
MPH 129 103 20
PhD 35 10 3
EHS
MPH 15 11 2
PhD 4 2 0
PHPA
MPH 38 26 5
PhD ------------------
Biostats
MPH 15 8 2
PhD 17 2 0
CBHP
MPH 49 34 6
PhD 14 6 3
Apps Admits Accepts
CBHP
MPH 49 34 6
PhD 14 6 3
EPI
MPH 35 24 5
PhD ----------------
Diversity Stats
Apps Admit Attend
11 4 1
13 9 1
Diversity Stats
African American
Hispanic
Asian
White
Native American
39 12 3*
91 87 15
1 1 1
Gender
109 46 2
109 46 2
Scholarship
accepted declined ?
accepted declined ?
Biostats
PHPA
EPI
CBHP
EHS
AOP