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Unit 2: 3.3 - Categories of information and Organisations
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3.3
Categories of information and organisations
Revise, Recap, Review
Objectives
3 categories of information used by individuals
2 advantages of solid state media
1 explanation of the difference between data and information
Lesson Objectives
To understand the categories of information used by organisations
To explore the advantages and disadvantages to organisations
Knowledge Management
Theory
Only been around since early 90's
The idea that knowledge should be available the people that need it within an organisation
All of the information and knowledge held by an organisation and its employees should be bought together
MIS
Present an overview of information
Focus upon the big picture
I.E. look at how many staff are off work today to see if agency staff are needed.
The individual absences may be important at some stage, but we can base our decision on the facts and figures
Marketing, sales and promotion
Information used to drive sales/identify gaps in the market
Identify trends and use targeted marketing
Financial analysis and modeling
Measurements based upon the value of sales
Using this information to make a model to predict the future sales is modeling
i.e. if 1000 people visit our site per day and we sell 100 laptops, if 2000 people visit we should sell 200 laptops