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parcycal

Mission

Is a company that offers an easy transportation though bicycles that are all over the city where Users can rent a bicycle using a smartphone app that shows the nearest bike, When you reach your destination, the mobile app charges your payment method.

mission

Brand Name

Brand name

We decided to name our company (parcycle) witch is mix between the words parking and bicycle.

Value Proposition

value

proposition

What makes our product available in all places and time, and is suitable for all ages and categories of society and promote the idea of ​​maintaining human health and exercise, also reduces traffic congestion and can be relied on more nearby places for the person.

market

Market Segmentation

behavior

Title

Targeted athletes Especially those who have knowledge of bicycles

These types of consumers prefer bicycles rather than cars

We offer bicycles in all time, many place, easily and with many advantages

This creates loyalty .

psychographic

Title

We target the athletes who love change, adventure and courage

We target all strata of society in the upper, middle and lower classes

Geographic

Title

in Saudi Arabia (Riyadh)

The product will be distributed at:

-Salam park

-King Abdullah park

-King salman Safire park

-Flowers garden

- Al Bujairi park

Demographics

customers of all ages and genders

Title

4p's

ACTION

PLAN

Product

Title

Is a company that offers an easy transportation though bicycles that are all over the city where Users can rent a bicycle using a smartphone app that shows the nearest bike, When you reach your destination, the mobile app charges your payment method.

price

Title

Price of our product it will be suitable for all segments of customers, then it will be its cost 35 SR for hour ,And the application will calculate how much it took to use the bike so that it creates customer value and profitably.

Place

Title

The product will be distributed at:

-Salam park

-King Abdullah park

-King salman Safire park

-Flowers garden

- Al Bujairi park

Promotion

Title

: We will promote our business by social media celebrities-

- open project accounts in social media

- I put up a project announcement on YouTube

Microenvironment

ACTION

PLAN

Supplier

Title

Shenzhen First bicycle technology Co., Ltd., 15years focused on the development of high-end bicycles spare parts, riding equipment, production and sales, the company adhering to the focus on quality, lead the fashion" the core concept, is committed to the promotion of high quality riding sports products.

Marketing intermediaries:

Our company is the exclusive agent in the region

Title

Competitors

Our idea is new so that we do not have competitors in the market

Title

ACTION

PLAN

SWOT Analysi

ACTION

PLAN

Marketing Targeting Strategies

The main aim of the invention was to bring producers in a product between two target markets: workers, athletes and consumers. These are called target consumers.

Motivated consumers are motivated about their health, and want a pleasant experience using the best and latest invention. As a result, they lower the price and want to invest in the best possible result. Can be used by all community groups.

ACTION

PLAN

Advertising

we chose our advertising for parcycle on snapchat , because it has the most views also it targets the appropriate ages for our business, thus, we get consumers that we targeted. the ads on snapchat costs 8000s.r for a month with a million viewers, so it’s the best way to advertise.

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