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What does the GMC's “achieving good medical practice” says about how we use social media professionally and safely?
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SAFE AND PROFESSIONAL SOCIAL MEDIA USE
AS ADVISED BY THE GMC
INTRO
Introduction
- 78% of the population use social media
- Mainly Youtube, Facebook, Snapchat, Instagram & Twitter
- 1 hour 42 minutes per day on average
- An average of 7 separate social media accounts
Achieving Good Medical Practice
- Social Media "Dos and Don'ts"
- 4 domains of good medical practice
- Knowledge, skills and performance
- Safety and quality
- Communication, partnership and teamwork
- Maintaining trust
SUCCESSES OF SOCIAL MEDIA
The Angelina Jolie Effect
BRCA1/2 Screening
Fry and Turnbull Effect
PSA Screening
Dame Deborah James "Bowel Babe"
Bowel Cancer Screening
THE GUIDANCE
WHAT DOES THE GUIDANCE SAY ABOUT SOCIAL MEDIA USE AMONGST FUTURE DOCTORS?
'Dos' and 'Don'ts'
1. Protecting yourself
2. Protecting your patients
3. Bring kind and professional
1. Protecting Yourself
2. Protecting Your Patients
2. Protecting Your Patients
3. Being kind and professional
3. Being kind and professional
3. Being kind and professional
4 PRINCIPLES
WHAT OTHER PRINCIPLES ARE LAID OUT IN THE GUIDANCE THAT COULD BE APPLIED TO SOCIAL MEDIA?
The Role of Social Media in Public Health
The Role of Social Media in Public Health
EMERGENCIES AND SAFEGUARDING
WHAT WOULD YOU DO IF YOU BECAME AWARE OF AN ONGOING EMERGENCY OR A SAFEGUARDING CONCERN?
What would you do if you became aware of an ongoing emergency or safeguarding concern through a direct message or comment on social media?
CONCLUSION (&TOP TIPS)
SUMMARY OF THE KEY POINTS AND TOP TIPS
SUMMARY OF THE KEY POINTS AND TOP TIPS
Key Points & Top Tips
- Be clear with patients about the role you'll take in their care
- Think about your 'bio'
- If you're using your platform to promote public health or for medical education, always reference the source of information and its reliability
- Remember that patients are individuals
- Encourage patients with co-morbidities or unique circumstances to seek personalised advice from their GP.
Key Points & Top Tips
- If you use social media as a medical educator, avoid discussing specific cases online
- Find other example cases e.g. capsule, geeky medics
- Be explicit in saying that the cases are not based on specific people
- If you feel that you should share a case with others, always
- Gain consent from the patient and specify who it will be shared with
- Don't give away dates, locations or descriptions of a patient's appearance
- Keep all information minimal
Key Points & Top Tips
- Check your privacy settings
- Consider tagged photos
- Consider the guidance and make a plan for emergencies
- And consider your own wellbeing
- Act as a professional
- Don't be hateful, and offer only constructive criticism while standing up for what you believe in.
SUMMARY OF THE KEY POINTS AND TOP TIPS
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