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EN_Edward T. Hall: Communicating in High Context vs. Low Context Cultures
9
Transcript
Characteristics
- message complexity
- unwritten rules
- less verbal, nonverbality plays a big role
- need for structured guidelines
- deeper understanding
- external, written norms of behavior
- more comprehensive, longer
interpersonal relationships
- task orientation
- boundaries - "outsider"
- weak network of connections
- the context is timely and relevant
- linear communication
- extroverted
- face-to-face
- introverted
- competitive
- taking responsibilty
- co-operative
In practice
- American "lawsuit culture"
Liebeck vs. McDonald's Restaurants
intonation
gestures
the "Hot Coffee Lawsuit" against Starbucks
expressions
- hundreds of pages of user manuals
vocabulary
Low-context
High-context
high
decision
low
social
situations
context
cultures
urban legends
history
environment
infers to contextual,
specific information
from basic information
infers to the whole
from specific information
proverbs
posture
India
Germany
China
Norway
Japan
New Zealand
Spain
Sweden
USA
France
Canada
Arab countries
United Kingdom
Edward T. Hall:
Communicating in High Context vs. Low Context Cultures
OTP47S Gál Dalma
Sources
- Cultural Differences in Business Communication
John Hooker
Tepper School of Business Carnegie Mellon University
2008
- www.intercultural.blog.hu
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