TORONTO RAPTORS

HISTORY

History

The Toronto Raptors were founded on November 4, 1993, when the NBA awarded its 28th franchise to a group headed by Toronto businessman John Bitove for a record expansion fee of US$ 125 million as part of its expansion into Canada.

Dwane Casey

About

Dwane Casey (born April 17, 1957) is an American basketball coach who is the National Basketball Association's (NBA) Detroit Pistons head coach. He is a former basketball player and coach of the NCAA, having played and coached there for more than ten years before moving on to the NBA. He also worked for the Toronto raptors for seven year ( 2011- 2018)

Company Mission statement

• Sell many tickets to Raptors fans
• Advertise games in order to get fans to buy and also create more fans.
• Creating a good marketing scheme to get fans into buying tickets.
• Get the whole city of Toronto into the game of basketball

GOALS

Our company Mission is to bring the culture of basketball to Toronto and to entertain

C.M.S

PRODUCT & SERVICES

The Toronto Raptors is not only a basketball team but they also have many Product and services available to Toronto. The raptors organization provides merchandise such as Hats, Jersey, shirt, bags, basketball and shorts

P/S

TARGET MARKET

Target market

Geographic:

• Our Target market is more towards people in Canada
• a people in other parts of Canada can't buy tickets and watch live

Demographics:

• Target market for our organization is both men and women
• High and low pricing

Psycho-graphic:

• People who like and don't like basketball
• Old and new fans both.

S.W.O.T ANALYSIS

Weakness:

• A majority of the player don't have much playoff experience
• lack of pace of play
• too many fouls

Strengths:

• Multiple team skills
• Good reputation
• Variety of set skilled players
• Popular celebrity endorsements (Drake)
• dedicated fans

S.W.O.T

Opportunities:

• Expansion of fan base
• Becoming a more skilled team
• Acquiring a better player
• Recognition of being a winning ream

Threats:

• Other team that could take attention/fan base away
• Possibility of other canadian basketball teams staring the NBA would take attention away

CASE

Casey became the first coach to be selected for the NBA All-Star Game in the history of Raptors. He celebrated his 300th win on February 11, 2018 as a coach for the Raptors. Casey's Raptors set franchise records for regular season wins and points as they finished first in the Eastern Conference. In the playoffs, the Raptors defeated the Washington Wizards in six games and were then swept in four games by LeBron James led by Cleveland Cavaliers.On May 11, 2018, Casey was fired as the Raptors' head coach, shortly after being named NBCA Coach of the Year. He was named the NBA Coach of the Year at the 2018 NBA Awards.

Case

Situation Of Case

SAC

Since the firing of Stan Van Gundy, who was also the president of basketball operations, Detroit has been looking for a coach for more than a month.A month after the Toronto Raptors were fired, Casey agreed to make a five-year deal to become the Detroit Pistons head coach

Overall Facts

OF

• Toronto Raptors wins 439 matches in 9 years between 2011-19
• Partnership with many communities
• In 1999, the Raptors moved to the Air Canada Center and set records for NBA attendance for the next three seasons.
• The best player of Toronto Raptors are "Kawhi Leonard, Kyle Lowry, Fred Vanvleet.
• Drake is part of Toronto Raptors Partnership.

Thank-you