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Case Study: Rochat & Schmid
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Case Challenge: Rochat & Schmid
Team 8
Get the Job Done
"Genuis Watch"
Introducing a product that gives college students an introductory watch for our luxury brand
Get the Job Done
High Impact Motivators
- Sense of Freedom: Ability to change the strap; it gives the user ability to acquire different functions
- Stand out from the crowd: The attention that comes from the watch and its function
High Impact Motivators
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People waiting in line for the next generation Apple watch. Someone walks past and has a conversation with a friend that's waiting in line
- Watch updates automatically
- Customizable straps- school colors, different bands, etc.
- Many functions- change strap to give different functions
- Beer opener
- Lock picker
- Waterproof
- Shatterproof
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Case 3: Rochat & Schmid
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