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Howard Schultz Phoenix Presentation
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Howard Schultz
HOWARD SCHULTZ MBTI TYPE
Laura Alejandra Toro Rojas
Minh (Michael) Dinh
Mukul Barpaga
Amit Bhandari
Team overview
-Laura Alejandra Toro Rojas (Team leader): Advocate (INFJ-T)
-Michael Dinh: Logician (INTP-T)
-Mukul Barpaga: The Entertainer (ESFPs)
-Amit Bhandari: Protagonists (ENFJs)
TEAM OVERVIEW
Aproach
Our approach to this project
a. Responsibility on the assigned research.
b. Decision making process and selecting Howard as our best option.
c. Inspiration by the transformational leadership concept and contingency leadership theory.
BIOGRAPHY OF HOWARD SCHULTZ
Biography of Howard Schultz
1985
1975
He later wanted to infuse “theater and romance” into the retail experience
Howard left to open his own coffee chain. The original owners were looking to sell their business at the time and Schultz acquired Starbucks.
Graduated from Northern Michigan University with a BA in Communication
July 19th, 1953
Between 1982 and 1985
Howard schultz was born
He met the two founders of Starbuck.
They offered him partial ownership of Starbucks which with his vision had a very quick growth
Schultz also implemented a training program for baristas.
During school, he took a day trip to see the Radio City Rockettes, where he was introduced to the experience of a coin-operated vending machine.
FUN FACTS ABOUT HOWARD
1. HE WROTE 4 BOOKS
FUN FACTS ABOUT HOWARD
He bought the NBA team Seattle SuperSonics
FUN FACTS ABOUT HOWARD
He was raised by Ashkenazi Jewish parents
Technology and Merchandise
World War II, also known as the Second World War, was a global war that lasted
a. Stay ahead of the curve.
b. Technology being the means to get ahead.
c. Menu diversity.
d. He resolved this issue by listening and observing the needs of the consumers and adapting to the changes.
CHALLENGES
Mismanagement and employee safety
a. In 2022, Starbucks started closing stores.
b. The Starbucks employee has said that their working conditions were unsafe and management did not take any step to rectify the situation.
c. The employees then decided to unionize.
d. Howard decided to close stores across the U.S where employees have unionized.
e. This sparked outrage and controversy that Starbucks is at war with the worker’s Union and that employees were being mistreated.
f. He took a step to address this problem by admitting his wrong
g. “The decisions we had to make were very difficult, but first there had to be a time when we stood up in front of the entire company as leaders and made almost a confession–that the leadership had failed the 180,000 Starbucks people and their families.”
Financial Crisis
a. In 2008 Howard Schults returned as the CEO of Starbucks to help the company through a financial crisis.
b. He had to make a lot of difficult decision to save the company
c. He had to find a way to convince the people to buy his product
d. “The challenge was how to preserve and enhance the integrity of the only assets we have as a company: our values, our culture and guiding principles, and the reservoir of trust with our people.”
e. The shareholders were pressuring him to restructure and rethink everything about the company.
f. But he held his ground:
“It’s a good argument economically. It’s a good argument for shareholder value. But it would have fractured the culture of the company. You can’t get out of this by trying to navigate with a different road map, one that isn’t true to yourself. You have to be authentic, you have to be true, and you have to believe in your heart that this is going to work.”
Howard Schultz MBTI Type
- Thoughtful and idealistic.
- Strive to have a positive impact on other people.
- They rarely shy away from an opportunity to do the right thing
Relate the findings to the personality type
a. Idealistic.
b. Thoughtful
c. Do the Right Thing
Schultz Personal Philosophy
SCHULTZ PERSONAL PHILOSOPHY
- Young Howard vowed that if he was ever in a position to take care of people, he would strive to make a difference in their lives.
- “Coffee is what we sell as a product, but it’s not the business we’re in. We’re in the people business,”
HOWARD SCHULTZ AS A SPEAKER
Howard verbal and nonverbal communication skills demonstration
HOWARD SCHULTZ AS A SPEAKER
1. Controlled Pacing.
2. Exercise Humility.
3. Hands clasped in front and open when addresses the room.
4. He turns his body and face when thanking important people to direct attention.
5. He uses hand gestures to illuminate his points.
6. He uses the correct volume
7. He projects calmness which gives him an air of focused authority
What skills can he develop to become even better leaders?
SKILLS TO DEVELOP
- Relationship with his employees.
- Company culture.
- Listen to more.
CONCLUSIONS
- He is an example of Transformational Leader.
- He uses understanding and humility to command respect.
- You do not need to be loud to be heard.
- Contingency Leadership
- You can always acquire values and skills of a great leader
- https://www.masterclass.com/articles/howard-schultz-life-and-career
- https://time.com/5514970/howard-schultz-seattle-supersonics/
REFERENCES
- https://www.forbes.com/sites/carminegallo/2016/12/02/how-starbucks-ceo-howard-schultz-inspired-us-to-dream-bigger/?sh=1c2265ece858\
- https://www.16personalities.com/enfj-personality#:~:text=A%20Protagonist%20(ENFJ)%20is%20a,energy%20to%20achieve%20their%20goals.
- https://www.personality-database.com/profile/34499/howard-schultz-business-mbti-personality-type
- https://hbr.org/2010/07/the-hbr-interview-we-had-to-own-the-mistakes
- https://fortune.com/2022/08/15/howard-schultz-union-trust-workers-starbucks-employment-leadership-aron-solomon/#
- https://www.fool.com/investing/2017/04/05/3-challenges-facing-starbucks-new-ceo.aspx