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Mission
- J. D. Hunger and T. L. Wheelen
Mission is “purpose or reason for the organization’s existence.”
Definition
Characteristics
1. Attainable
2. Distinctive
3. Clarity
4. Motivational
5. Specific
6. Product – oriented
7. Policy-oriented
8. Supportive strategy and
objectives
9. Encouragement
THEIR MISSION STATEMENTS
statements
GILLETTE
“To achieve or enhance clear leadership, worldwide, in the existing or new core consumer product categories in which we choose to compete.”
HINDUSTAN
COMPUTER
LTD.
: “To be a world class competitor.”
TATA
CONSULTANCY
SERIES
“To be India’s most successful and most respected IT Company.”
THAT'S IT FOR TODAY'S LECTURE
THANK YOU
END
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