OTT Platform: NETFLIX

DATA ACCESS AND

OPT OUT POLICY

Data Collection

Netflix allows users to access their data, manage their profile, request data deletion, disable targeted advertising and tracking, and opt out of promotional communications. They can also export their viewing history and account information for easy migration to another service. Users can also request termination of their account, but certain information may be preserved for legal or regulatory reasons. To address privacy concerns, users can contact Netflix's privacy support team directly. Overall, Netflix provides a user-friendly platform for data management and privacy.

Netflix User Registration and Profile Information

• Users provide personal details like name, email, phone number, and payment details.

• Additional details like date of birth or gender can be submitted.

Content Interaction Tracking

• Netflix records user engagement with content, including viewed programs, watched time, searched content, and ratings.

Data Collection on Devices

• Details like device category, operating system, and device IDs are collected.

• Performance metrics like loading times and faults are also collected.

Location Data

• IP addresses and location data are collected for personalized content and compliance with licensing agreements.

Cookies and Technologies

• Cookies and similar technologies are used to gather user browsing data.

Third-Party Data

• User data may be obtained from payment service providers or integrated services for content personalisation.

Netflix's Data-Driven Strategy

• Tailors content suggestions to individual users using algorithms from viewing history, search queries, and user ratings.

• Insights into viewer preferences and trends inform content production, acquisition, and licensing decisions.

• Enhances user experience by analyzing browsing and viewing behaviours.

• Customizes marketing tactics by understanding demographic preferences for greater effectiveness.

• Optimizes streaming quality and performance by adjusting streaming resolutions and buffering algorithms.

• Enhances customer service and support efficiency by analyzing user data.

• Facilitates understanding of multiple global markets, localizing content and subtitles, and adapting services to different cultural contexts.

• Uses data analytics to optimize content scheduling and management, ensuring consistent provision of new and relevant content.

DATA SHARING AND SECURITY

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Netflix's Data Collection and Usage

• Gathers user data including viewing patterns, search records, and personal preferences.

• Uses this data to enhance user experience, customize content, and for marketing.

• Prioritizes data security through encryption, secure data storage, and regular security audits.

• Complies with global data protection regulations like the GDPR in Europe.

• Allows user data disclosure to partners and third parties for explicit purposes, regulated by regulatory mandates and privacy protocols.

• Promotes user autonomy and clarity over their data.

• Uses advanced technology like machine learning and AI to detect data breaches.

• Provides comprehensive employee training on data protection and security protocols.

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