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Rock and roller cola wars
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Rock and Roller Cola Wars
When was the Cola Wars
The Cola Wars lasted throughout the 1980s. But the fight begin when pepsi released in 1975.In 1982 Coke released ¨Diet Coke¨ and 1985 released ¨New Coke¨ but it set coke back. But, by the end of the year coke sells were high.
https://youtu.be/bbGTYO-C-gU
when
Where was the Cola Wars.
The Cola Wars Happened in the Unites States of America. Pepsi headquarters was in Manhattan, New york. Coke headquarters was in Charlotte, North carolina.
where
who was involved??
Both Coke and Pepsi hired singers for there advertisment. Pepsi hired Michael Jackson and Coke hired Paula Abdul. Michael was born in Indiana on August 28, 1959, Paula was born in California on June 19, 1962.
Who was Involved??
What Was Cola Wars Significance??
The cola wars showed the advertizing battle agiant coke and pepsi. Batlle against eachother showed each company new ideas such as making new styles of the drink. Such as coke making a diet coke. Coke and pepsi had differenct takes. Coke was based on wholesomness and family. Pepsi focused on the youth and keeping the aesthetic of ¨ New generations¨
What was Cola Wars Significance
Impact of Cola Wars
The Cola War showed many impacts. Such as advertising Innovations,Taste testing,the power of emotions, and the value of control. Also, Pepsi succesfully increased sales to blacks which helped them get there percents up.
Impact
Economic Impact
Each company put alot of money into each soda. Coke sold about 28 billion dollars worth of product and Pepsi had about 12 billion. Throuhout the fight both marketing whent up and down.
Economic Impact
Fun Facts
-Cola won
-Billie Jean was the songs played on ¨The New Generation¨ for pepsi
-Pepsia profit trailed coke by 47%
-Pepsi used the colors red white and blue to draw a strong sense of patriotism
-Pepsi challenge had people try coke and pepsi blind folded and see which one they liked better
https://youtu.be/po0jY4WvCIc
Fun Facts
Who Won!!
Coke won the cola Wars. Pepsi couldnt sell as much product as Coke did, trialing coke by 47% and only selling 1/3 as much as Coke did.
winner!!
Works Cited
-https://www.history.com/news/cola-wars-pepsi-new-coke-failure
-IMDb Paula Abdul
-https://www.biography.com/musicians/michael-jackson
Pepsi New Generation (Music Video 1984) - Trivia - IMDb
-https://www.imdb.com › title › trivia
-https://www.dawn.com/news/1329368
-https://www.grapefrute.com/what-we-learned-from-the-cola-wars/
-https://www.marketingweek.com/pepsi-michael-jackson-a-history-in-ads/