Seminole Hard Rock Casino
KEY CHALLENGES
- SHIFT IN CONSUMER GAMING HABITS
- CHANGING MARKETING STRATEGIES
- INCREASE ASSOCIATION WITH HOSPITALITY SECTOR
- INCREASED PENETRATION OF INTERNATIONAL CREDIT AND DEBIT CARDS
STATE OF THE SPACE
Technavio - Berkshire
An increasing number of vendors are trying to tap into the mobile and online environments to reach a larger audience, which is expected to propel market growth... The challenge for these marketers will be to reach their customers through mobile and social media in a personalized and non-intrusive way.
STATS & FIGURES
- MOBILE ACCOUNTS FOR MORE THAN 60% OF DIGITAL MINUTES ACROSS GLOBAL MARKETS
THINK DIFFERENT
TYING IN FACEBOOK
SOCIAL MEDIA HAS A MEDIA COMPONENT!
Facebook owns 13% of the time US smartphone users spend in apps, while Google owns 12%
Facebook-
$10B in Ad Sales Q3
- Forrester
LARGEST 1ST PARTY DATA POOL IN WORLD:
Destination New to Town Email/Contact Social/Night Life
Gaming Music
Message thru Display, AND Video
DIGITAL WORKS TOGETHER!
STAY RELEVANT
THE NEW SALES FUNNEL
THEY ALL WORK COHESIVELY
- SEARCH
- DIGITAL ADS
- SOCIAL MEDIA
THINGS YOU NEED FOR SUCCESS
4 NECESSITIES IN SUCCESSFUL DIGITAL MARKETING
- TIME - 20 HRS PER WEEK PER INDIVIDUAL ACCOUNT ON ADWORDS
- KNOWLEDGE - GOOGLE CERTIFIED & FB BLUEPRINT CERTIFIED
- DESIRE - WE LOVE DIGITAL MEDIA AND LOOKING INTO DATA
- RESOURCES - GOOGLE NY TEAM LOOKING AT OUR CAMPAIGNS
Social Experience
FIGURING
IT ALL OUT
Intricate Messaging Through Each Touch Point
OPPORTUNITIES
- GROWING AUDIENCE AND GAINING ENGAGEMENT
- PROVING ROI OF CAMPAIGNS
- ADJUSTING TO NEW STRATEGIES AS THEY COME OUT
Decisions Through Data!