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Using Social Media in the Workplace to communicate Internally with staff
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Using Social Media in the workplace to communicate internally with staff
Digital skills vs Digital Literacies
Holeejay Monbi
Introduction
Digital skills and Digital literacies are crucial for staff engagement, communication and collaboration.
Introduction
This presentation will outline the different social media platforms available today, their uses as well as their advantages and disadvantages regarding communication between staff members and finally, discuss the factors to consider before implementing a social media platform in the workplace environment.
Different Platforms/ Applications
Statistics from an article published on the DreamGrow website show Facebook, YouTube and Instagram topping the list of the "15 most popular social networking sites or platforms worldwide" while other apps such as Ozone, Weibo and Twitter making up the top 6 of this list.
Platforms/ Applications
Data showing the top 15 most popular social networking sites
https://www.dreamgrow.com/top-15-most-popular-social-networking-sites/
Uses for these apps
These different social media applications can be used to:
- connect with family, friends and work colleagues or other unknown individuals
- share photos, videos, music as well as thoughts and ideas
Uses
These applications are very visual and attracting, especially towards towards today's generation therefore implementing a social media platform into an organization for communicating can serve beneficial.
Advantages & Disadvantages
Social media can be extremely useful and efficient for communicating with colleagues however the advantages & disadvantages that arise are inevitable.
Pros & Cons
Advantages
Social media is a huge part of today's modern life therefore, it is important to recognize that its usage in the workplace can be rewarding.
Several advantages include:
- common platform for everyone
- increases productivity
- improves employee recognition & retention
Advantages
Summary
Quick Summary of the benefits in using social media for your business.
(Resolution Digital, Social media services- Deliver compelling and engaging social experiences with our social media services)
Common platform for everyone
Common platform
- Any employee in a company is most likely using at least one different social media app so, using a social media platform to communicate can be easily managed to converse and share information as well as new ideas.
- A Harvard review also shows that "82% of employee's believes social media improves work relationships" (Boyd.C, 2020)
Productivity increases
Increases productivity
- MacKinsey Global institute conducted a research revealing that work productivity increases by 20% to 25% .
- Plus, employees who are socially involved are more likely to communicate better with colleagues and customers increasing participation and collaboration in the workplace (HR Management, 2014).
Employee Recognition & Retention
Improves employee recognition & retention
- The use of social media in a work setting promotes recognition amongst staff while boosting employee retention as well.
- A study also showed that "employees that used 1 to 4 social networking sites on a weekly basis stayed longer at their jobs compared to their peers (HR Management)
Disadvantages
Several disadvantages in using social media in the workplace to communicate internally with staff include:
- Employee Distraction
- Technical Risks
- Increased need for employee guidlines
Disadvantages
Employee Distraction
Social media can affect the focus and concentration of staff at work meaning employees take longer to complete certain tasks affecting their overall productivity performance.
Employee Distraction
Dennis MacCerffety- 'Employee distraction reaching epidemic levels'
Technical Risks
If an employee is using a work computer to access social media, there is that increased risk of viruses affecting the computer (ineed for employeers, n.d)
Technical Risks
Increased need for employee guidelines
Need for Employee Guidlines
Employers may need to tighten their rules around the usage of social media at work which in return forces employees to only use social media in certain ways at specific times and that can be demeaning for staff members.
Factors to consider for implementation
Implementation
Dough Beshaw stated that " Digital literacies are not solely about technical proficiency but about the issues, norms and habits of mind surrounding technologies used for a particular purpose" (Bahli. M, 2016)
While it is important to focus on the digital literacy part of communicating online, it is also vital to understand the digital literacy part of it.
Digital literacy centers around understanding the why, when and for whom while digital skills simply focus on what and how the app will be used.
A 3 minute video about digital literacy and top tips for digital communication
https://www.youtube.com/watch?v=_LElWqXi7Ag
Digital Literacy
Summary
Conclusion
Using social media as a form of communication in the workplace can be distracting towards an employees work ethic however, the positives of using such digital technology clearly outweigh the negatives.
Nevertheless, it is vital to consider the digital literacies of certain apps before deciding to use them.
Understanding the ethics for each media platform will definitely help in limiting any negative issues that may arise from using social media to communicate internally with staff.
Questions
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Q & A
Reference
- Business News Daily (February 15, 2020). 10 Distractions that Kill Workplace Productivity. Business.com member. https://www.businessnewsdaily.com/8098-distractions-kiling-productivity.html
- Clark Boyd (May 13,2020). A guide to the Successful Use of social media in the Workplace. The Blueprint https://www.fool.com/the-blueprint/social-media-in-the-workplace/#:~:text=Advantages%20to%20social%20media%20in%20the%20workplace%201,of%20a%20marketing%20campaign.%20...%203%20Better%20communication
- Forsgren E, Byström K. Multiple social media in the workplace: Contradictions and congruencies. Info Systems J. 2018; 28:442–464. https://doi.org/10.1111/isj.12156
- HR Management (January 14,2014. Blog post, The Benefits of Social Media Networking in the Workplace. HR.com https://www.hrcloud.com/blog/the-benefits-of-social-media-networking-at-work/
- Ineed for employers (n.d.). Advanatges and Disadvantages of social media at Work. https://www.indeed.com/hire/c/info/what-are-the-advantages-and-disadvantages-of-social-media#3
- Kallas.P (September 02, 2019). Top 15 Most Popular Social Networking Sites and Apps (2021). Dreamgrow. https://www.dreamgrow.com/top-15-most-popular-social-networking-sites/
- Steven R. Levitt. Cultural Dialectics in International Teamwork Dynamics. Sage 2016: Vol.56 (3) 326-348. http://web.a.ebscohost.com.torrens.idm.oclc.org/ehost/pdfviewer/pdfviewer?vid=1&sid=47e57775-0c9e-40dc-a48c-ca8122c34b63%40sessionmgr4008
- Maha, Bahli (February 3, 2016). Knowing the Difference between Digital skills and Digital Literacies and Teaching both. Literacy Worldwide. https://www.literacyworldwide.org/blog/literacy-now/2016/02/03/knowing-the-difference-between-digital-skills-and-digital-literacies-and-teaching-both
- Torrens University Australia (n.d.). Modle 3- Digital Literacy, social media, and communicating for diversity. Blackboard.com. https://laureate-au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_101744_1&content_id=_9686637_1&mode=reset
- Vantage Circle (January 20, 2021). Use of social media in the Workplace. Vantage Circle Blog. https://blog.vantagecircle.com/social-media-in-the-workplace/#:~:text=%20Advantages%20Of%20Using%20Social%20Media%20In%20The,retention.%20Your%20organization%20can%20acknowledge%20exemplary...%20More%20
- Image https://www.dreamstime.com/stock-illustration-social-network-people-connecting-all-over-world-image57273996
- Image https://www.odoo.com/app/social-marketing?utm_source=bing&utm_medium=cpc&utm_campaign=OTHEREN-App-Social-Marketing_SM-Software&utm_term=%2Bsocial+%2Bmedia+%2Bmarketing&utm_matchtype=e&utm_device=c&utm_gclid=&network=o&msclkid=be605ee6e60410f913743e7ddf6c85be
- Image https://www.dreamstime.com/stock-photo-multiethnic-people-connecting-social-media-symbols-image41699377