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AU-DELÀ

By Henri-Claude

-

-

- COUNTRY

- PRODUCT NAME

- TARGET MARKET

- MARKET POSITIONING

- MANUFACTURING

- PACKAGING

- DISTRIBUTION

- PROMOTION

INDEX

MIDDLE EAST

-

.

PERFUME MARKET

MIDDLE EAST

Fragrance and Perfume

Market - Summary

.

2019

2024

-

T

TARGET MARKET

.

- Prestige niche fragrances

- Target Market Age range

- Consumer's trends

-

P

Highly Luxurious

AU DELÀ

By Henri-Claude

-

Modern

Brand Image

or Trendy

Classical

&

Traditional

Low Luxury

MANUFACTURING

.

.

PACKAGING

DISTRIBUTION

Retail

Department

Stores

Travel

Retail

-

LUXURY

DISTRIBUTION CHANNELS

Hotel Luxury

Boutiques

Online

High-ended

Shopping

PROMOTION

AU-DELÀ

By Henri-Claude

''BREAK THE CODES''

- Commercial

- Product

- Ambassador

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