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Landmark 24 - Month 6
2
Online Display Campaign
Month 6 Insights
Insights
Targeted Online
Display Campaign
February 1st through 28th
Data Overview
Month 6 Data
We were able to serve nearly 2,000 extra ads on your behalf!
Big Picture Data
151,991
208
0.14%
How many times your ads were clicked on this month!
Impressions Won
Total Clicks
Click-Through Rate
A solid CTR well above the national average!
Performance by Tactic
Curated Audience Targeting
Imps. Won
98,552
Total Clicks
124
CTR
.13%
Website Retargeting
Targeting Tactics
Imps. Won
37,302
Total Clicks
36
CTR
.10%
Ad Click Retargeting
Total Clicks
48
Imps. Won
16,137
CTR
.30%
Curated Audience Overview
Top Curated Audiences
eXelate - House and Apartment Buying
Claritas - Planning to Move
Alliant - Buying/Selling Homes
Dstillery - Home Buyers
Dtillery - Home Buying/Selling URLs
Dstillery - Real Estate Researchers
Performance by Device
Imps. Won 20,132
Imps. Won
119,393
Imps. Won = 12,466
Device Data
Clicks = 8
Clicks
154
Clicks
46
CTR = .06%
CTR
.13%
CTR
.23%
Desktop is solely focused on retargeting tactics to give full device exposure
Geo Insights
Primary ZIPs
Brunswick
Imps = 50,444
Clicks = 84
St. Mary's/Kingsland
Geo Report
Imps = 63,486
Clicks = 74
These two primary areas received 113,930 of the 151,991 impressions this period. The remaining impressions went toward retargeting efforts based on where web traffic is located.
Campaign Ads
320x50 (mobile)
Imps. = 74,046
Clicks = 98
320x480
Imps. = 248
Clicks = 1
300x50 (mobile)
Imps. = 17,889
Clicks = 24
160x600
Imps. = 1,885
Clicks = 4
Ad Performance
300x250
Imps. = 40,167
Clicks = 45
728x90
Imps. = 17,756
Clicks = 36