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ALLY
Ally
Personalized menu for people who suffer from allergies
INTRODUCTION
THE PROBLEM
Anyone suffering from food allergies knows the familiar frustration while dining out:
NOT HAVING A CLUE WHAT YOU CAN OR CANNOT EAT OUT OF THE MENU
PROBLEM
SOLUTION
PRODUCT
Smart, personalized menu that will change automatically according to the viewer's need or preference.
Ally, your personalized menu
"Ally, your personalized Menu"
HOW IT WORKS
1. Create a profile
2. Selects a restaurant
3. View your personalized menu
4. Complete your order
5. Receive the dish with the Bon*.
*small note specifying the ingredients of the dish
U.S. MARKET
MARKET
- 32 million Americans suffer from food allergies
- 200,000 people require emergency medical care for allergic reactions to food.
- Cost of food allergy was estimated at $24.8 billion annually.
- food and drink sales in restaurant industry reached 745.61 billion$
- Over 49 million people reported visiting restaurant in 2016.
Value Proposition
VALUE PROPOSITION
Restaurants
- New segment of customers
- Faster ordering process
- Minimizing the risk of a lawsuit
- Advertising ("Allergic friendly" restaurant)
Restaurants
People who suffer from food allergies
- Friendly and social dining out experience
- Safe
- Pool of "Allergic friendly" restaurants
- Easy and fast ordering process
Allergic People
Competitive Advantages
POINTS OF DIFFERENTIATION
BUSINESS MODEL
BUSINESS MODEL
Revenue from restaurants
Monthly fee
Advertising
Revenue from users
Premium subscription
Roadmap & Traction
MVP - Roadmap & Traction
MVP
Our Value Hypothesis:
People who suffer from food allergies, desire to have friendlier and safer experience of dining out
Growth Hypothesis:
Once you feel safer eating in restaurants using our app, you will recommend it to others
Roadmap & Traction
- Start with 2-3 restaurants and some people who suffer from food allergies
- Open profiles
- Create personalized menus for 2-3 restaurants
- Satisfaction forms and suggestions for improvement
Roadmap & Traction
MARKETING COMMUNICATION
MKT COMMUNICATION
Restaurants: "Join us and get a whole new segment of customers"
-Sales Force
-Events
Food-allergic people: "Ally, your personalized Menu"
-Social Media
-Medical team