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Сorporate Diplomacy Plan Chevron
21
Corporate diplomacy
& Negotiations
02/04/2020
Dmytr0 Zhygadlo
Reiqa Salem
Jimena Castelan
CHEVRON, USA Action Plan
About Chevron
Why
Chevron
American multinational energy corporation
active in more than 180 countries
every aspect of the oil, natural gas, and geothermal energy industries
28th on the Fortune Global 500 list of the top 500 corporations worldwide
The Challenge
Take a Guess!
30+ cases of conflict worldwide
Accusations of:
- Environmental pollution in the Ecuadorian Amazon
- Oil spills in Angola and Brazil
- Planet contamination with carbon dioxide emissions for 150 years
External players & the Challenge
Who's behind it?
- Gov. agencies
- international environmental org
- Public Opinion
Greenpeace:
UK- Shetland Islands
Mexico- deep-water drilling
Lerwick Harbour - direct action campaign
Goal & Strategy
Reducing negative Image
Creating & popularizing a climate goal
Establishing long-term relationships with stakeholders
Goals of the Plan
«Doing our part to curb climate change by reducing greenhouse gas (GHG) emissions across our value chain».
The Games
Key Influential Games
Show responsibility & concern
Market corporate measures
Show commitment to change
Show availability for negotiation
The Team
Key Persons for Influence
Governmental Organizations
Environmental Organizations
Social- & Classical- Media
Diplomatic capacity building
- comprehensive campaign of influence
- new organizational structure
- expert representatives in the international arena
Diplomacy
Comprehensive Influence Campaign
Strategy
1. Establish dialogue and interaction with stakeholders on environmental, social and management activities:
- Governments of states
- Environmental organizations
- known personalities
- communication & dialogue with Greenpeace
Comprehensive Influence Campaign
Action
Item 1
2. Positioning the company as being socially & environmentally responsible
- Respecting law & human rights
- Benefiting communities
.3. Maintain a closed policy of financial transactions
4. Allocate $ 100 m ever years in emissions-reduction technologies over 10 years.
5. Use wind and solar to power its oilfields.
Comprehensive Influence Campaign
Action
Item 2
6. Develop and invest in renewable energy
7. Invest in carbon capture and storage projects.
8. Provide annual reports to the corporation on the implemented steps of corporate responsibility in relation to the environment,
9. Develop detailed plans for all campaign impact processes.
Thank You Very Much :)
Action
Item 3
"Company Profile". Chevron.com. Retrieved August 9, 2011.
Antonia Juhasz (October 6, 2009). The Tyranny of Oil: The World's Most Powerful Industry--and What We Must Do to Stop It.
"Chevron to donate $40 million to Niger focused NGO". Reuters. June 11, 2014.