Untitled presentation

STATES THAT THERE ARE 5 KEY ASPECTS TO A MUSIC VIDEO:

ANDREW GOODWIN ANALYSIS

Narrative and performance of the song

• Thought through beat (seeing what the lyrics mean in your head)
• Relatinship between the song and visuals
• Narrative and performance of the song
• Technical asepct of a music video
• Star Image or known a protagonist, in which the director or the camerawork that implmenets lots of camera shots making him/her the cnetre of attention

Goodwin believed that it was important for an artist to be involved in the music video by performing or acting out a role as the main character.

It helps to make the song look more realistic and also giving the audience a special connecting and good understanding of the song.

A good example of this is 'Walk It like I talk It' by the Migos. The 3 rappers are the main actors in the song and helps the overall music video by making the song and video more creative and helps engage with the audience.

Andrew Goodwin

Thought through beat

Relation between the music and visuals

Relation between the music and visuals

Andrew believed that a music video can promote a song through the way it analysis the lyrics.

This is apparent as it is shown in many music videos when a character does exactly what the song says.

For example if a song lyrics are 'Jump! Jump! Jump!' and are on the music video there are characters/actors actually jumping: such as Kris Kross' song 'Jump'.

The first step of this process is to analyse the music structure undestanding the chorus and verse.

Then the second step (main voice of the song), the voice of the artist would be very unique compared to others and will give the person a form of identity that can be realted to the star image or singer.

The third step would be the story of an artist which he is trying to tell within his song. It can establish him as a story teller. And the music video can aid this by showing us the viode throguh the vocals of the song.

There are 3 different ways visuals are used to promote a song:

Illustrate - Music videos use certain images and shots to illustrate or explain the meaning of the song and music genre.

Disjuncture - Is this situation, the meaning of the song is complelety ignored in the music video.

Amplify - Repeatablility: This is when the images and camera shots are manipulated and shown repeartedly through out the music video and is drummed into our vision.