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Taylor Fien, Luke Cerullo, Benjamin Avila
Executive Summary
Current state of Affairs at Volkswagen
Current Issue Analysis
Recommendations for Improvements
Conclusion
Before 2009 Volkswagen realized they would not pass the EPAs Emissions tests, so to uphold their reputation, they decided to cheat.
Volkswagen used a software designed to reduce emission levels during testing.
The US EPS discovered that 482,000 Volkswagen diesel cars on american roads were emitting up to 40 times more toxic fumes than permitted.
In 2015 Volkswagen emitted to cheating emissions testing by programming the engine software.
Volkswagen was one of the world’s most successful automakers
Leader in "clean diesel"
Created its own path
Created a devoted following
Internal Business Processes
Customer
Learning & Growth
Financial
New Executive Team to Begin Visiting Plants to Aid in Building and Redefining VW's Culture
Feedback to Be Sourced Directly from Employees Regarding Desired Changes
(To begin Q2)
Recommendations for Management
Executive Team Overhaul - Talent Search to Begin Immediately
(Within First Month)
New Incentive Design
Pros
Cons
Zero-Tolerance Policy
Pros
Cons
Executive Overhaul
Pros
Cons
Revamp of Internal Operations Auditing
Transform Expectations from Sales-Driven to Culture-Driven