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Primark
Primark
Plan
I. Primark, "Amazing fashion, amazing prices", since 1969.
II. Primark, the fast fashion giant.
III. Primark, from follower to leader.
What's next ?
Primark, "Amazing fashion, amazing prices", since 1969.
Headquartered in Dublin
Subsidiary of Associated British Foods
Fast fashion retailer
Manufactures clothes, accessories, houseware, cosmetics
Foundation
and
origin of the brand
Founded in 1969 by Arthur Ryan
1974
Foundation
First
store
First store
stores...
1969
first store
1973
first store in Derby, UK
2006
first store in Madrid, Spain
2013
first store in Marseille, France
2015
first store in the USA
Location of the stores
Location
Today...
368 stores
Stores
60,000 employees
CEO : Paul Marchant
Evolution of the logo
1973
1996
Logo
1996-2005
Since 2005
Primark, the fast fashion giant.
A few figures
turnover : $7.8bn
Primark’s annual sales : $6.5bn
+ 1.4million square foot of shopping space
second largest clothing retailer in the UK
2018
market share : 7%
The suppliers
Competitors
Sales : $76 million
- $6.5bn
Turnover : $20bn
+ $15bn
Partnership
$4,5 million
education program
Unicef emergency response operation
$1,5 million
Primark, from follower to leader.
What's next ?
Popularity
second largest specialised retailer of clothing and footwear in Eastern Europe
first in the United Kingdom
Bluewater
over 1,000 people waiting outside at 9 am
The reasons for this popularity...
unbeatable prices
items inspired by fashion show
6 weeks after their presentation
several partnerships
The brand most recommended by Internet users
Boston Consulting Group study
900,000 comments
The most discreet in terms of advertising
How to explain Primark's popularity despite advertising
Making itself known on social networks via influencers
Projects...
Reduce its environmental impact
first collection of sustainable cotton jeans
the Primark Sustainable Cotton Programme
reduce the use of pesticides, fertilizers and water consumption
launched on March 24th
Opening of its largest store in the world, in Birmingham
14,800 square metre store
beauty salon for nails, make-up, hair and eyelashes
a barber shop
April 2019
dining areas
a customization service
charging areas and free Wi-FI
Fans are requesting the opening of an online shop
Maybe it is a future project...
Plan
I. Primark, "Amazing fashion, amazing prices", since 1969.
II. Primark, the fast fashion giant.
III. Primark, from follower to leader.
What's next ?